The Guardian ran a feature this week titled "From Nike to Benetton: 10 powerful adverts that changed the way we think," featuring two shiny W+K nuggets from the archives.
First on the list was W+K Portland's Nike 'If You Let Me Play'. 72andSunny Amsterdam MD Nic Owen & co said, "This film is a mini masterpiece which tackles a big issue in a very elegant way, with swagger and irony. The film has been often 'quoted' in other work and even 'remade' recently. But this is the real thing, which opened the way for many conversations about women and sport. It also changed the way sports brands address women in their advertising."
And sixth was our Honda 'Grr' ad, of which they said, "The interesting thing about this film – apart from being beautiful – is that it managed to speak in a fun, charming way about one of the major issues of our time. It made people smile and think about the impact they have on the environment. This campaign opened the way for other car companies to put eco-consciousness at the heart of their communication and vision."