Today, the nation woke up to the sweet sounds of 'We Built This City' from laptops, mobiles and headphones everywhere. That's because our new campaign for Three has launched, celebrating the nation's love of sharing silly stuff and its power to bring people together.
The 60 second ad, which was directed by Traktor through Partizan and is set to Starship's 80s anthem 'We Built This City', makes its debut on TV today. It turns a shared moment between a young girl and her adorable pet kitten into an epic journey that sees the duo belt out a powerful rendition of the song whilst tearing up the cul-de-sac on a pink tricycle.
Because Three is the network built for the internet, wanted to salute what we love most about the web - the act of sharing silly stuff online - by allowing fans to create and star in their own version of the ad.
We brought Stinkdigital's skills in to create a web-based app (hosted at www.singitkitty.com) which takes a still photograph of fans and through a bit of smart face-morphing technology, lets them star in their own seamless and hilarious lip-synching version of the ad.
It's simple and completely addictive. You can use your phone, tablet, laptop...whatever floats your boat.
All you need to do is upload a picture of your mug, bring your mates...
...let the app work its magic...
...and boom! You and your sidekicks are rockstars.
Now imagine the possibilities. Try it with your friends, your family, your boss (those are ours, by the way).
We want to see all your best performances, so bring your best game faces and share away! Be sure to join the fun online and share your videos via the #singitkitty tag.