One week in, and I’m beginning to find my feet on the red Ugandan soil. As would be expected it’s a very different reality than the one I’m normally faced with. The environment and culture is probably as far as you can get away from London adland, but some of the challenges I’m hoping to tackle through my project are not a million miles away from what we work with our clients to tackle at W+K - how can we most effectively package and talk about products and services to develop the business? In this case the goal is to generate profit to support the education initiatives run by The Kasiisi Project, so that in the long term the project can become self-sustainable and less reliant on donations from abroad.
There is no lack of understanding of the importance of communications here, and everyone I’ve talked to so far has been incredibly supportive of what I’m doing and sees the value in it. The problem is that as a small organization, they don’t have the capacity to develop communications strategies and activities. Which is why TIE provides such an important service. A volunteer with background from corporate communications, can help create building blocks that feed into a project's future processes and become an integral part of their mission.
I’m only a week in – four more to go, and so much more to learn and new information to digest – but I’m starting to see the bigger picture. It might not always be a smooth ride – rural Ugandan roads are notoriously bumpy – but I hope that my month here will be as beneficial to the project as it has already been to me as a ‘communications professional’.
More info on the project and what I'm up to on my blog: alessoninuganda.tumblr.com
A lovely way to be greeted in the morning