The language of cute animals is truly a universal one. And if advertising is anything to go by, YouTube's favourite kind of star has definitely hit the mainstream.
Over the years, we've had our fair share of success in the animals-in-advertising arena. From our cats with thumbs campaign for Cravendale to our moonwalking pony and singing kitty for Three, it's easy to see we have a bit of a soft spot for animals.
Last night, a documentary titled Star Paws: The Rise of Superstar Pets aired on Channel 4, examining the internet-age phenomenon that is animal fame – from Grumpy Cat and Andrex puppies to our furry friend Bronte, the Starship-singing kitty from our Three 'Sing it Kitty' campaign.
Our MD, Neil, was interviewed for the series in our log cabin meeting room, complete with a secret squirrel, and the crew even popped in to film us all hard at work on what may or may not be another animal-starring campaign (okay it was).
If you're in the UK, you can watch the whole thing right now on 4OD.