Some of us are a little tired today, following last night's British Arrows ceremony, at which Honda The Other Side, Lurpak Cook's Range and Three Sing It Kitty were honoured with some lovely arrow-shaped metal.
Our host was the one and only David Mitchell.
The Other Side picked up Commercial of the Year, as well as two golds for Interactive Web-Based Commercial and Best over 90" Web-Based Film, Cook's Range picked up triple gold for Best 30"-60" TV, Best 60"-90" Cinema and Dairy, and Three Sing It Kitty went home with a bronze for Telecommunications.
Our very own Andrew Bevan won (one half of) Best Creative Team and a silver for Charity for his Violence is Violence campaign for Mankind.
And W+K Portland nabbed gold for Sportswear and silver for Best Over 90" Commercial using paid-for media for Nike The Last Game.
And we managed to bring back the pointy bits of metal back to the agency in one piece this morning.
Peruse the full list of winners here. Congratulations to all involved!
If you were curled up at home this weekend watching the freshly revamped Stars in Their Eyes and hiding from the cold, you probably will have spotted our new Three campaign popping up in the ad breaks.
Three is back on the nation's screens and outdoor sites promoting its generous Feel At Home service, which lets customers use their phones abroad at no extra cost in 16 destinations (with Spain and New Zealand joining the fun in April).
The new campaign follows our 'Sorry for the holiday spam' campaign last year. Since then over one million Three customers have been getting in on the action and sharing holiday spam from abroad. There's no stopping it now, so this time, Three wants to help people prepare themselves for even more holiday spam. This year, even more of its customers will be using their phones in even more destinations.
We kicked things off with a 60" TV spot, featuring buddies Chris, Max and Ronnie, who were able to spam everyone back home with the details of their life changing Bondi surf trip. Constantly.
Brace yourselves, there's more to come. Keep your eyes peeled for another TV spot launching in the next few weeks. And for now, you'd be hard-pressed to miss the accompanying OOH and print campaign.
Our wonderful people were recognised within their respective departments. MD Neil came 6th in 'Top 10 Suits', ECD Tony 5th in 'Creatives', and our Head of Planning, Beth was 10th in 'Planning'.
And then there's this: the obligatory lookalike list, where Neil is compared to Marcus Waering. We're yet to witness Neil's culinary skills, but we'll admit we can see a certain similarity between beards.
It's fair to say that the lead-up to the festive season is pretty hectic. Travel, logictics, presents, the turkey...the list goes on. So many things to organise, so little time. So when The Telegraph ran a piece on the apps that will 'save your Christmas', we were chuffed to see that our CalendarMe app for Three was one of them.
Still stuck for a gift for that friend who has it all? Now you know where to go.
Christmas is the most wonderful time of year, but it can be tough. You want to make your loved ones happy, but you also want that amazing shiny new thing for yourself.
Three hit on the insight that self-indulgence is big at Christmas, but that it doesn't stop people wanting to treat their loved ones. And that’s where Three's generous Christmas promotion comes in: splash out on a gift for yourself and they’ll give you a discount on a gift for someone special.
It's the best of both worlds: treat your loved ones at Christmas, by treating yourself at the same time.
To help Three sing the news from the (metaphorically, unfortunately) snow-dusted rooftops, we conceived a campaign that really makes Christmas all about you, via a specially designed app called CalendarMe. If you ever dreamed of having your own celebrity calendar, thanks to Three, now you can. Because what could be a better gift for your fans, er, we mean loved ones, than giving them 365 days of you?
The app, created with the technical wizardry of Unit9, uses clever colour-matched image replacement technology to insert users’ faces into their very own calendar. All you need to do is visit www.three.co.uk/CalendarMe, take a snap with your webcam or upload a photo, and Bob’s your Christmas-jumper-wearing uncle, you’ve got your mug on a digital, downlaodable and infinitely shareable calendar. The lucky recipients will be treated to a whole year of you: you as a mechanic, you as an astronaut, you as a long-haired member of a metal band, and more. Aren't you thoughtful?
While you’re assembling your one-of-a-kind calendar, our charismatic and flamboyant host Marcel will be there to guide you every step of the way and give you little bursts of ego-boosting encouragement.
Look out for something fun while you're out tackling your Christmas shopping too, with interactive posters appearing in select shopping centres, which allow you to play with the app right there. In the press, additional executions let you take a rather more analogue approach with a simple cut-out mechanic.
This Christmas give them what they really want. 365 days of you. Have a go at making your own calendar, and who knows, you could be one of the lucky 10,000 people finding a little calendar-shaped present from Three in their letterbox.
In this week's issue, Newsweek looks at the phenomenon of 'arstorcratic cats' treated like rock stars by some of the most luxurious hotels in the world. Whatever next?
Newsweek asked Luke Tipping, senior interactive creative and member of the W+K Three team responsible for creating our Sing It Kitty campaign, for his thoughts on what makes cats so popular with brands.
You can read the whole story on Newsweek's site here.
In this month's Marketing magazine, Richard Huntington, chief strategy officer at Saatchi & Saatchi, wrote a feature about client-agency relationships in perfect harmony. And fancy that, he used our Three work as an example, calling us a "very tight client and agency team."
We'd certainly like to think so, and as Richard says, it takes a pretty special client to buy an idea invovlving (in his alliterative words) "a CGI Shetland pony dancing its fetlocks off to a Fleetwood Mac floor-filler."
"Some agencies and clients are just made for each other. By which I mean, they seem to get one another, and the result is confident work and a confident brand - partnerships such as The Economist and Abbott Mead Vickers BBDO, Audi and BBH and more recently John Lewis and Adam & Eve/DDB.
And so it is with Three and Wieden & Kennedy. You don't get away with a CGI Shetland pony dancing its fetlocks off to a Fleetwood Mac floor-filler without a client and agency relationship that is locked in step. A relationship in which there is a heap of mutual trust within a team with real empathy for the brand. Testament to this success is the fact that I have no idea which agency worked for Three before Wieden, and no recollection of any of its work.
But it's not just the brand fluff that it excels at. It is pretty tasty with the harder-working communications that land Three's propositions, too. Like this month's resident of the second spot in the Adwatch likeability table: the TV commercial for its #holidayspam campaign.
Here's the deal: Three has decided that data should cost no extra when its customers are on holiday in any of 16 selected countries. It's a top proposition, albeit that Three has cannily avoided most of the places that Brits tend to actually like going on their hols - Israel is currently a war zone and Denmark's only attraction is a statue of a diminutive mermaid.
To bring this to life, Wieden has found a neat creative insight that it's only the cost of using data abroad that stops all manner of horrendous holiday spam gracing our news feeds, courtesy of friends enjoying the beaches of Finland or wherever else. So Three is apologising to Britain for the irritation that this is likely to cause.
It's not the most slickly executed campaign, especially in comparison with the brand spots, and, frankly, the outdoor and digital elements, such as the Holiday Spam Crisis Centre, are stronger than the TV. But this work delivers the business proposition like a sledgehammer. In a mobile market where you can run around the streets naked shouting "everything free forever" and people would ignore you, that's no mean feat.
So, all in all, a nice proposition, a sharp insight and decent work from what appears to be a very tight client and agency team. And thank God it is so tight, since Three is going to need all the help it can get from Wieden as 4G becomes standard issue."
Last night, a documentary titled Star Paws: The Rise of Superstar Pets aired on Channel 4, examining the internet-age phenomenon that is animal fame – from Grumpy Cat and Andrex puppies to our furry friend Bronte, the Starship-singing kitty from our Three 'Sing it Kitty' campaign.
Our MD, Neil, was interviewed for the series in our log cabin meeting room, complete with a secret squirrel, and the crew even popped in to film us all hard at work on what may or may not be another animal-starring campaign (okay it was).
If you're in the UK, you can watch the whole thing right now on 4OD.