Rejoice! Everyone's favourite little wonder pony, Socks, is back by popular demand (you could say very popular – our first 'Pony' ad for Three has been watched almost 8 million times since it launched this Spring). Socks returns this Christmas to deliver a special message to internetters from Three, and he's armed with tinsel.
Last time we saw him, Socks was moonwalking his way across the internet to Fleetwood Mac, celebrating all the silly stuff we love to share online.
In our seasonal 60" spot, which launched this weekend, the Shetland scenery has been given a festive makeover with a dusting of snow and some special Christmasy touches.
We've also launched a festive twist on the Pony Mixer web app under the new name of the Pony Gifter. Users can add a personalised message to a selection of three playful Christmas pony films – accompanied by Christmas tunes from Chris Rea, The Darkness and Shakin’ Stevens – and send to friends and family. You can send someone special a Christmas pony of their own right here: www.theponygifter.com
The campaign will run on TV, cinema, VOD and rich digital display until Christmas eve.