Honda's The Other Side picked up even more gold last night. This time for Branded Entertainment, Digital and Digital Technique / Sound Design at the 2015 Clio Awards in New York. Plus a silver for Film Technique / Sounds Design. Not bad at all.
Enough? No. There was more. A silver and two bronze for our 'Freestyle' campaign for Lurpak; a silver for Honda's 'Feeling' for Film Technique for Sound Design; a bronze for Finish's 'Dishes' in the 30-60 second commercials category; Nice.
Kudos to all our lovely people who worked so hard on these campaigns - and a big congratulations to our clients and production partners. Come on, the awards look like Oscars, indulge us in a little acceptance speech, won't you...?
Whether through misdirection, deceptive movement or razor-sharp instinct, football strikers need to be one step ahead of their opponents.
To truly experience this deceptive nature, you have to see how a player thinks. So in our latest campaign for Nike, centred around the new Hypervenom boot, we explore what goes on inside the minds of some of the world’s deadliest strikers.
Working with animation company Buck, we created a series of films and illustrations for the likes of Neymar Jr, Lewandowski, and Kane, each based on an insight true to the player's attacking style.
Our film for Lewandowski is focused on how his game is built around predatory instinct and masterful finishing. His awareness enables him to sniff incredible goals out of nowhere.
What marks Harry Kane out is his ability to create chances for himself. He doesn’t have to wait for the ball to come to him, he makes it happen on his own.
There's no one like Neymar Jr. Famed for his ability to deceive and torment defenders, once he has plotted his path to goal, there is no stopping him.
Featuring mind-bending transitions and non-stop action, Buck created a surreal Hypervenom world comprised of fluorescent colour and masterfully simple line work.
We spoke with Tom, creative director at Buck, about their process:
“When our creative team first sat down to envision the project in our heads, we all kept going back to the original 80's Thundercats intro as a paragon of heroic action and a really creative approach to camera and sets. In addition, one of the principal tenets of this Hypervenom state was to establish the visions inside each athlete's head as a surreal dimension where we could exaggerate images and twist the rules to make the world odder and more ethereal. This is why we gravitated to 2D: it allows you to experiment with characters and imagery in a way that other media have a tough time doing.”
Along with these three animated shorts, we created an unusual, surreal world of images that show how Hypervenom strikers see the game differently.
The campaign is currently running across twelve featured athletes' Instagram, Twitter and Facebook accounts, so keep an eye out.
As a brand, Honda continually takes on some pretty daring engineering projects. From Formula 1 through to aviation and humanoid robotics, Honda’s challenging spirit runs through everything it does, and we think there’s no other car company quite like it.
This is set to be a big year for Honda. During 2015, every model within Honda’s automobile line-up is new or refreshed, including the new HR-V and the hotly anticipated Civic Type R. This year has also seen the Honda Jet make its first commercial flight and Honda’s return to Formula 1.
We wanted to create an out-of-this-world brand campaign that would reflect this daring ambition, capturing Honda’s philosophy with the inspiring campaign line: “Dare to do the things others only dream of.”
Inspired by Honda’s daring spirit, the film pays homage to one of the boldest expressions of human curiosity and engineering endeavour; space flight.
Opening on Honda’s humanoid robot, ASIMO, the camera reveals a line-up of Honda products arranged on an impressive runway. The sky and sun are reflected in the road surface and the water below. Viewed from above, the formation mimics the familiar shape of a space shuttle or rocket.
From the NSX’s driver captured with a picture of an original 1991 NSX held in his hand to space travel-inspired iconography and cinematic details, the film aims to capture viewers’ imaginations. Eagle eyed viewers will even spot a very special cameo from McLaren-Honda driver Jenson Button and recognise the voice of the late, great Ayrton Senna.
Ignition was shot on location on the Podilsko-Voskresenskyi bridge, Kiev, Ukraine by Aoife McArdle through Somesuch. Local production was supplied by Radioaktive. The film’s epic cinematic look was enhanced through SFX and post production by The Mill, and sound design was crafted by Factory. The film’s score was designed by science fiction film composer Walter Mair through SIREN, and features segments from Beethoven’s Symphony No. 5 and Mozart’s Queen of the Night Aria; 2 tracks that feature on the Golden Record that Voyager took into outer space in 1977. Media was handled by Starcom MediaVest Group.
The film is additionally supported online through Honda’s websites, where deeper stories on the ambition and challenges of the fleet can be found.
If daring to do things others only dream of looks this good, we’re definitely on board.
We won’t let the constant rain dampen our mood as we have some exciting news to share, Mondelēz International has named us lead creative agency for its UK Maynards and Bassett’s accounts.
We were awarded the business after a competitive pitch and it builds on our strong existing relationship with Mondelēz, whose North American Stride and Trident accounts we’ve held since 2011 and 2014 respectively, as well as the global Halls business since 2013 and Trebor in the UK since 2014.
The brands that were awarded to us include Jelly Babies, Liquorice Allsorts and Wine Gums. Work will begin immediately across various ATL media channels, for release in 2016.
We’re really excited to do some great work for two great brands we’ve all grown up with. Not to mention even more treats to add to our sweetie jar.
We’ve been trying to be more thoughtful here at W+K recently and we’ve even gone so far as to think about the welfare of our poor, overused dishwashers. Our new campaign for Finish’s Dishwasher Cleaner product kicks off with a 30” TV spot and asks, 'Who Cleans The Cleaner?'.
Let's admit it, we all take our dishwashers for granted. We throw rather a lot at them day after day, season after season. But cleaning dishes is a dirty business, and when you think about it, our dishwashers need cleaning too.
Our new campaign aims to make consumers think (for the first time) about the cleanliness – or indeed the dirtiness – of their machines by reminding them of the amount of dirty, greasy, sticky dishes they throw at their dishwashers, day in, day out.
The ‘Who Cleans The Cleaner?’ film launched today and is our second campaign for Finish since we won the account in 2014. With this new campaign, we wanted to continue the unique, dish-obsessed voice and playful visual style we established with our first Finish brand campaign, ‘Dishes.’
The film imagines what a year of dirty dishes looks like for a dishwasher. From the point of view of the machine, the same kitchen setting repeatedly glides towards viewers. Each time, they meet the same family, loading the machine with dirty dishes at different moments throughout the year... from mucky breakfast plates in January, right through to sticky cake bowls at Christmas. The story was brought to life by directing duo RBG6 through Friend, with the VFX wizards at Time Based Arts stitching the whole thing together seamlessly.
The moral of the story? Spare a thought for your poor dishwashers, friends, and clean your cleaner!
We don't know about you, but we've clocked quite a few hours over the years firing flightless birds at green piggies, in an attempt to conquer the addictive and massively popular mobile game that is Angry Birds. So imagine our joy when Rovio, the creators of Angry Birds, asked us to help promote the release of the game's long-anticipated sequel and recruit players. We've certainly done our research!
Today, the smug pigs and their feisty feathered enemies are back in players’ hands. Angry Birds 2 is here! And it's bigger, badder and birdier. Our launch campaign is led by a 60”, fun, over-the-top live action film, directed by François Rousselet through Riff Raff.
Set on Piggy Island, the film transports viewers to a luxurious and delightfully surreal paradise, where happy pigs frolic in the sunshine and swim in crystal clear waters. But Piggy Island is soon revealed to be the setting of an attack by a furious squad of Angry Birds, who have been plotting to take their revenge on their arch enemy, the sneaky, flightless egg-thieving creatures who share the island with them.
Shot in the lush real-life surroundings of Pig Island, also known as the “Home of the Swimming Pigs” or Big Major Cay, in the Bahamas, the film imagines a real-world adaptation of the game’s narrative, weaving fantastic imagery into the familiar world of Angry Birds.
We teamed up with cinematographer Martin Ruhe, known for his work on feature films such as ‘The American’ and ‘Harry Brown’, who lent the film an epic, cinematic look while post-production was completed by the visual wizards at The Mill.
On Instagram, a “smug pigs of Instagram” account (a play on the famously gauche ‘Rich Kids of Instagram’ account) gives fans a taste of what life is like for the lucky pigs living the good life on Piggy Island. Activity on Angry Birds’ social channels features posters in the visual style of propaganda with a playful Angry Birds twist, counting down to the launch and helping to recruit players, as well as a bespoke poster commissioned by prominent online artist Paul Shipper.
There's loads more fun stuff to come from this campaign. Keep your eyes peeled!
Cannes Lions has been and gone. There may be a few tired (and sunburned) souls around the office today, but we're thrilled with the recognition we received for our work: we and our brilliant production partners ended up lugging home 10 Lions for our work.
Honda 'The Other Side' was awarded golds in storytelling and interactive video in Cyber, a Film gold in personal screens and Daniel Wolfe/Somesuch won a gold for direction in Film Craft. Factory took home a Film Craft gold in sound design and a silver in Cyber for music and sound design.
Two of our other brands were also honoured in Saturday's ceremony: Finish 'Dishes' won a silver Lion in Film for household goods, and our Lurpak 'Freestyle' film produced by MJZ bagged a silver in Film Craft for editing, and two bronze Film Craft Lions for cinematography and direction.
Congratulations to all the winners and the survivors.
You may have seen our new Three ad (or heard it) over the past few days, and you may have thought to yourself, "is that Jackson's real voice?", "how does his fur stay so smooth with all that fist-pumping?" or even, "what on earth were they thinking?"
Well, our behind-the-scenes film should help answer all three.
Check it out here for an exclusive peek at how the ad was made, another excuse to jam out to East 17 and a chance to hear what Jackson & co have to say about the whole thing.
'The Other Side' received an assortment of pencil-shaped goodies, including a yellow pencil for Branded Film Content & Entertainment - Online as well as two graphite pencils for Digital Marketing and Integrated & Innovative media.
Honda 'Keep Up' won two wood pencils for Film Advertising and for Writing for Advertising.
Chambord 'Because No Reason' won a graphite for Writing for Design and a wood pencil for Animation and Illustration for Website and Digital Design.
Lurpak 'Cook's Range' won a yellow pencil for Direction for film advertising and a couple of graphites for Film Advertising - TV Commercials and Cinema Commercials.
And Three 'Holiday Spam' picked up a wood pencil for Integrated & Innovative Media.
We had a great evening and are rather chuffed with our new oversized stationery... despite a few sore heads today.
See the full list of winners here. Well done everyone!