For some people, this Christmas isn't all about presents, decorations and trees, it's about getting enough food on the table. So Tesco is asking customers to help make Christmas that little bit better for everyone by donating food in store this weekend, 29th November to 1st December.
We helped Tesco launch its first National Food Collection last year with a new identity for the scheme and an animated TV spot. The collection was so successful that it was brought back again in July, with over 3.5 million meals collected in two days and over 5.9 million since the collection launched, and now it's back again in time for Christmas.
The initiativer returns under the new name of Neighbourhood Food Collection, putting the emphasis on the community aspect of the scheme.
Customers can donate food in store or online via the giving tree this weekend (from 29th November to 1st December). The donated food will be distributed to two charities, Trussell Trust and FareShare, as well as local food banks. Tesco has once again made a big promise to top up the public's donations, adding an extra 30% on top of the total amount collected.
So if you find yourself in Tesco this weekend, put an extra tin in your basket and help those in need. Christmas is a time for giving, after all.