After the enormous success of their two previous drives, Tesco brought back their Neighbourhood Food Collection once again this December to help get food to those who need it most at Christmas. Once again, Tesco asked customers to donate food items in each of its 2,500-plus stores nationwide and online, and generously added 30% on top of the total amount collected by the public.
In just three days, enough food was collected to provide a 4.3 million meals. To help Tesco thank the nation for its generosity, we made a short animation and a series of print ads which ran nationally, as well as regional executions that ran in local press, continuing the Food Collection iconography in a seasonal colour scheme.
Featuring a famous landmark from cities including Belfast, Birmingham, Bristol, Cardiff, Glasgow, Leeds, Liverpool, London, Manchester and Newcastle, the ads were designed to thank Tesco customers on a local level and speak directly to the communities that came together to help those in need.