Launched earlier this year, W+K's monthly Spore Fund invites the whole agency to submit an idea or creative project that has nothing to do with work, in the form of a one-page proposal and budget plan. The winner is announced at our monthly agency meeting.
When talent assistant/PA and bassist Laura McGrath won Spore Fund last month, she put the grant towards a music video for her band Khruangbin’s song ‘Infamous Bill’, enlisting her friends and W+K creatives Jason Scott and Joris Philippart to direct the film.
Shot in the style of an abstract, slow-motion Western, the film tells the story of Bill, a mysterious outlaw with a bullwhip. Speaking of their inspiration behind the film, Jason and Joris said, “We wanted to capture the darkness of the character and use this to create intrigue and mystique that complements the band’s Texas roots and their Tarantino-esque sound.