On top of being a creative here at W+K, Katie teaches on the Illustration Pathway at Central Saint Martins.
As part of the Restless Futures Programme, Katie's Stage 2 students have created a virtual gallery that harnesses the power of the Internet to spread messages of sustainability, titled #NOMORESTUFF. Although the exhibition exists in no physical form, their bite-size mantras, or eco canapés, will live on the Instagram as a visual dose of sustainability-themed inspiration.
You can read a write up by Ben Terrett (ex W+Ker and now UAL Governor) here and browse the gallery on Instagram here.
You may have seen our new Three ad (or heard it) over the past few days, and you may have thought to yourself, "is that Jackson's real voice?", "how does his fur stay so smooth with all that fist-pumping?" or even, "what on earth were they thinking?"
Well, our behind-the-scenes film should help answer all three.
Check it out here for an exclusive peek at how the ad was made, another excuse to jam out to East 17 and a chance to hear what Jackson & co have to say about the whole thing.
Let's be honest. The mobile industry sucks. Right?
Well fear not, the revolution is here. Three is pledging to ‘make it right.'
The mobile network is rallying the British public to take a stand and unite against network gripes: from through-the-roof roaming fees to charging a cheeky premium for 4G. When stuff sucks, Three is pledging to #makeitright.
Today, we're launching a new brand platform and multi-channel campaign, created with media partners Mindshare, to help Three declare its intent and shout the ‘make it right’ message from the rooftops.
The campaign will burst into British homes tonight on Channel 5 during Big Brother, with a powerful 90” TV spot directed by Daniel Wolfe through Somesuch.
The film introduces the nation to a new hero, Jackson: a furry purple puppet designed and created by The Jim Henson Company, the crack team who brought us The Muppets.
Dejected, beaten down and damp, Jackson cuts a sorry figure in the big dark city as the story unfolds. But as he reaches his lowest ebb, he remembers an old family mantra, and is suddenly transformed. The story is set to the sounds of 90s heartthrobs and Walthamstow's finest, East 17. As their dance-pop anthem ‘It’s Alright' builds,’ Jackson resolves to make stuff right and, spurred into action, spreads the message to characters in all sorts of sticky situations.
On Three’s website, Jackson will address the public in political press conference style, and the universal symbol of resistance will carry the message across outdoor sites around the country: a fist held high in the air. Only this time, it’s furry.
There's a lot more to come as the revolution rolls out over the coming weeks. Keep your eyes peeled. And in the meantime. When stuff sucks, #MakeItRight
Earlier in the year we started our Design Placement scheme, and welcomed Sam Part as our very first willing guinea pig. Sam writes:
I recently spent three months as a design placement at W+K London, and I enjoyed every minute. I was given the opportunity to work on a self-initiated agency project about failure, as well as the 'InstaNapzzz' window installation during my time there. It's a fantastic agency full of very talented and welcoming people.
I learned a lot, but here are the top five things I came away with:
1. Asking questions is a good way to learn. Just make sure they are good ones.
2. Being confident in your ideas can pay off. I found that visualising the crazy ideas floating around my head helped others understand what I was thinking.
3. Crossing into different disciplines is surprisingly rewarding. I never had a way with words, but I had fun trying out copywriting, much to the amusement of my peers.
4. Talking about things I was doing outside of work helped shake up my thought process. It was refreshing, and I think it helped others understand the way I think.
5. I came across lots of amazing people with varying backgrounds at W+K. I learnt very quickly that anything is possible. You just have to talk and listen to the right people to help you make it happen.
After finishing my spell at W+K, I launched a dream project of mine in Selfridges in London, called ‘Candy Mechanics.' It's something I've been working on for some time and combines 3D scanning technology with good old fashioned sugar. For six weeks, my partner-in-crime Benjamin Redford and I will be making custom 3D-printed candy. Pop in and see us on the lower ground floor in the Ultra Lounge until the 7th of June, to have your own head replicated in lollipop format.
You can also see same examples of Sam's lollipops in the L Gallery here in our office, featuring a few familiar faces from the W+K London family.
Including these glorious candy versions of CDs Sanam and Anders:
'The Other Side' received an assortment of pencil-shaped goodies, including a yellow pencil for Branded Film Content & Entertainment - Online as well as two graphite pencils for Digital Marketing and Integrated & Innovative media.
Honda 'Keep Up' won two wood pencils for Film Advertising and for Writing for Advertising.
Chambord 'Because No Reason' won a graphite for Writing for Design and a wood pencil for Animation and Illustration for Website and Digital Design.
Lurpak 'Cook's Range' won a yellow pencil for Direction for film advertising and a couple of graphites for Film Advertising - TV Commercials and Cinema Commercials.
And Three 'Holiday Spam' picked up a wood pencil for Integrated & Innovative Media.
We had a great evening and are rather chuffed with our new oversized stationery... despite a few sore heads today.
See the full list of winners here. Well done everyone!
The whole agency set off in bright t-shirts last Friday for our annual walk in memory of the lovely Cheryl Rogers. One of our GADs and long serving W+Ker, Cheryl played a huge part in agency culture and we miss her terribly since she passed away from cancer in January last year.
Every year we take a Friday afternoon to get out of the agency, get to know each other a bit better, drink some pints and take a stroll round the east end where Cheryl lived. Something she would have loved doing. We were touched to be joined this year by Cheryl's dad, step-mum and some family friends; some of whom made the journey all the way from New Zealand to be with us. The sun shone, we got a bit drunk, we had fun. It felt like Cheryl was smiling with us every step of the way.
It was the second time we've walked for Cheryl and once again we did it to raise some funds for St Joseph's hospice. They are a truly special organisation who took brilliant care of Cheryl in her final days. Every year they help look after over 1,500 patients as well as offering much needed support to family, friends and the wider community surrounding the hospice. The work they do there is humbling and we're so pleased to be able to do something practical to help build awareness of it and generate donations to help fund it.
Big thanks to everyone who walked, everyone who has donated and the Approach, Crate Brewery, The Peoples Tavern, Royal Inn on the the Park, the Pub on the Park and of course the Golden Heart who looked after us brilliantly and were kind enough to act as collection points; letting us put posters up and collection tins on the bars. It was a brilliant day Being More Cheryl.
Neil Christie, Managing Director at Wieden + Kennedy London, talks to Creativepool about management, advertising, pitching to new clients and how to apply for jobs.
(For the purposes of the format - interview in a black cab - we pretended that we were on our way to some high-powered meeting. But in fact, I had a morning in the office that day, so the cab just picked me up from W+K, drove around Shoreditch for a bit, and then dropped me off back at W+K.)
Our Arla Skyr ad focuses on a boy, fuelled by Skyr yogurt, delivering messages all over all his Icelandic town. This week's issue of Campaign delivered us some rather nice messages in the form of Private View comments on the ad from Russell Ramsey, ECD at J Walter Thompson and Sean Chambers, ECD at Jam.
Last Thursday saw the beginning of the next semester in our agency education programme, W+KED.
From now until the end of July, we will be using the W+KED programme to explore the question: will technology save us?
As we are all aware, we live in an age of extraordinary change, in which the futures opening up before us are uncertain and potentially volatile. We hope to explore how creativity coupled with new technologies could help us to engage in the transformation of society for the better, and explore what might happen if the opposite happens.
The world and everything in it is constantly being radically remodelled by technology. There are those who are threatened by this apparent sub-summation of humanity by technology. Globally, we are running out of resources, which raises questions as to the role design plays in our future, and we are closer together – yet further apart – than we have ever been as a global community.
We are inviting important thinkers to W+K to help us understand what is happening and hopefully to push the debate further.
To kick start this, we had the amazing Ben Hammersley come and speak to us last week to try and tackle the question of ‘will technology save us?’. Ben is an Applied Futurist, who broadcasts, writes and lectures internationally to explain the effects of the post-digital post-internet age on people, corporations, governments and international organisations, and is the author of many books and articles on modern technology.
The talk was exciting and terrifying in equal measure, and at one point we were all questioning when a bee actually stops being a bee… if its brain has been cloned and is being used to fly a drone, it thinks it’s a bee after all, right? Amazing (and scary) stuff.