'The Other Side' received an assortment of pencil-shaped goodies, including a yellow pencil for Branded Film Content & Entertainment - Online as well as two graphite pencils for Digital Marketing and Integrated & Innovative media.
Honda 'Keep Up' won two wood pencils for Film Advertising and for Writing for Advertising.
Chambord 'Because No Reason' won a graphite for Writing for Design and a wood pencil for Animation and Illustration for Website and Digital Design.
Lurpak 'Cook's Range' won a yellow pencil for Direction for film advertising and a couple of graphites for Film Advertising - TV Commercials and Cinema Commercials.
And Three 'Holiday Spam' picked up a wood pencil for Integrated & Innovative Media.
We had a great evening and are rather chuffed with our new oversized stationery... despite a few sore heads today.
See the full list of winners here. Well done everyone!
A few months ago, W+K creatives and animal lovers Jason and Joris had an idea for using social media to help save endangered species. So we put together a crack team of W+Kers and picked up the phone for a chat with WWF, an organisation we've always admired for its incredible conservation work.
Thankfully, WWF loved it and even agreed to change the organisation's iconic panda logo to a panda emoji. Fast forward to today and we're proud to announce the launch of our global social campaign with WWF and Twitter, created with technical partner Cohaesus.
Launching just ahead of Endangered Species Day this Friday, #EndangeredEmoji is an emoji-based Twitter fundraising campaign designed help support WWF’s work to protect precious species and their habitats.
The idea was sparked by the discovery that 17 characters in the emoji alphabet we use each and every day represent endangered species. Emoji have been used over 202 million times since they were integrated into Twitter in April 2014, and the number is increasing daily; we wanted to translate their ever-growing popularity into vital funds for WWF.
Following yesterday's appearance in page three (get it?) of The Sun, Three is back in the papers today with a cheeky Metro cover wrap we created to help bring a bit of #holidayspam into everyone's commute.
Here's Three's Director of Marketing, Tom, reading his...
... our Three client Pippa casually sporting hers on the train...
... and here's W+K creative community manager Andrew flashing his budgie smugglers in front of our huge billboard in Maidenhead.
Over the past few months, we've been working with our friends Nice and Serious, an ethically-driven creative agency, to create their new brand identity.
Designed to be an adaptable and sustainable identity that can react in response to new developments in the field and work across all brand communications, the rebrand reflects the agency’s nice and serious values: creating beautiful things to solve serious issues.
The new brand system, which encompasses a new logo and identity concept, will be applied across the company’s website, social media channels, end frames, signage and stationery, and carried through to the brand’s tone of voice.
The new brand identity system creates a simple and flexible visual connection between Nice and Serious’ values and each project’s narrative. This identity represents the nice and the serious, and the relationship between the two.
Whilst the typography stays constant, the central area, where the two elements overlap, is an ever-changing window, a live area allowing Nice and Serious to visually showcase what the company is all about. It’s a space to tell a story through illustration, showcase a piece of work, or educate people in the form of a beautiful infographic.
We’re also collaborating on a redesign of Nice and Serious’ offices – watch this space!
For the last couple of weeks, some of the Honda team (Scott, Graeme, Alex, Lou, Tom and client Dean) have been roaming around Slovenia and Croatia shooting a forthcoming project together.
There were drones! Sweet, sweet non-miltarised Drones.
We summoned Ancient Egyptian deities!
Scott became a gnome!
After a week's location work followed by six long, long day/night shoots (including one epic 24hr marathon) we've finally wrapped with something that we think's going to be a little bit special. Watch this space for more soon.
Last night, on the eve of the hottest day so far this year, agency and production house friends of Cut + Run escaped the heat amidst cold fans and delicious pineapple cocktails for the July edition of The Quarterly, an event that brings together and celebrates the talent in the creative industries.
On the agenda this month was our very own work for - and relationship with - Lurpak, which has been recognised in high places recently. In a talk and Q&A hosted by Toby Abbott, MD of Cut + Run, and Jason Stone of David Reviews, Client Christian, AD Katja, and CD Sam, supported by Planning Director Theo, tapped into a Star Trek analogy to explain the creative process behind their latest campaign for Lurpak Cook's Range, Adventure Awaits. From JFK speeches to Ratatouille quotes, their presentation provided a fascinating insight into the client-agency relationship, creative risk-taking, working with Director Dougal Wilson, and what makes the Lurpak brand it is today.
A few of our favourite learnings from the team include:
_Put aside received knowledge to seek out alien wisdom.
_Logic can only get you so far - instict makes the difference between what's right and what's brilliant.
_Artifice is the enemy, authenticity pulls the viewer in.
_If it doesn't scare us, we're doing it wrong.
We'd like to warmly thank Toby and the Cut + Run team for their generous hosting, Jason for his perceptive Q&A session, and our wonderful Lurpak client, Christian for coming down to London for the talk.
Oh, and the caterers, for those delicious little glasses of Lurpak ice cream on offer around during the evening.
For more photos of the event, check out Cut + Run's Facebook page.
W+K Lurpak account director Katja shares a story about a memorable client briefing the team attended this week:
We were not sure whether to be excited or terrified about the idea of hosting our Lurpak briefing session in Dans le Noir (in darkness), a concept restaurant in London. The idea was to have a different kind of food experience whilst receiving our new Lurpak client brief.
Dining in the total darkness, when guided and served by blind people, is a unique experience. One that changes our view of the world by reversing our perspective, prompting and helping us to re-evaluate our perception of taste and smell… well, that's what it says on the restaurant's website.
We decided to be brave and give it a try. Actually, the client pushed us to be brave. And that's exactly the kind of client we all want to work with, right?
The team, led by Bart, didn’t overpromise. Roberto, our waiter (at the front of the chain), who some of you may know from the movie About Time, looked after us and made the experience unique.
All in all it was a great day. A juicy, new brief. A new food experience. Team motivation up.
Throughout the month of February It's Nice That, one of our favourite destinations for the very best in design, teamed up with recruitment agency and design career service Represent UK to lift the lid on what makes for a perfect creative-client working relationship.
During the Ideal Client project, 20 industry professionals share their insights into the secrets they've discovered in their quest for creative alchemy. Our MD, Neil, was one of the industry folks they interviewed for the dedicated Ideal Client site.
Head to the Ideal Client site to read more from Neil about how truly understanding a client's company and being picky about which brands we work with helps us do the best work of our lives at W+K.
We have some very exciting news to start off the New Year: we're delighted to announce that we've been appointed to UKTV's agency roster for creative communications after initially meeting with UKTV in December through Oystercatchers. UKTV reaches over 42 million viewers per month through a portfolio of ten distinctive TV channels including Dave, Watch, Alibi, Gold, Good Food and Yesterday.
Our MD Neil Christie says, "We're delighted to be working with the team at UKTV. We spent all of Christmas watching telly in preparation."
Simon Michaelides, Marketing Director at UKTV says, “I'm very excited to be adding W+K to our roster of agencies. With such an outstanding creative record, they're ideally placed to help unlock the full potential of our key brands and shows, and maintain UKTV's consistent track record of growth in an increasingly competitive environment."
We're looking forward to rolling up our sleeves and getting started on some work with our newest creative partners, whose industry has such close ties to our own.
We'll be in front of the magic box if you need us – all in the name of a research, of course.
Yesterday the Lurpak team were at a Wash Up Session with all our Global Lurpak clients and partner agencies to discuss the key learnings from our Weave Your Magic campaign, so far launched in Denmark, Sweden and Australia (watch this space for more markets). It was a good meeting. Relationships with the markets, clients and partner agencies are strong and the campaign is improving brand scores and sales are up.
So what better way to celebrate than a giant cake with our campaign on it?
Thank you to the clients for this lovely surprise! We look forward to more brilliant work and more cake.