Last night, on the eve of the hottest day so far this year, agency and production house friends of Cut + Run escaped the heat amidst cold fans and delicious pineapple cocktails for the July edition of The Quarterly, an event that brings together and celebrates the talent in the creative industries.
On the agenda this month was our very own work for - and relationship with - Lurpak, which has been recognised in high places recently. In a talk and Q&A hosted by Toby Abbott, MD of Cut + Run, and Jason Stone of David Reviews, Client Christian, AD Katja, and CD Sam, supported by Planning Director Theo, tapped into a Star Trek analogy to explain the creative process behind their latest campaign for Lurpak Cook's Range, Adventure Awaits. From JFK speeches to Ratatouille quotes, their presentation provided a fascinating insight into the client-agency relationship, creative risk-taking, working with Director Dougal Wilson, and what makes the Lurpak brand it is today.
A few of our favourite learnings from the team include:
_Put aside received knowledge to seek out alien wisdom.
_Logic can only get you so far - instict makes the difference between what's right and what's brilliant.
_Artifice is the enemy, authenticity pulls the viewer in.
_If it doesn't scare us, we're doing it wrong.
We'd like to warmly thank Toby and the Cut + Run team for their generous hosting, Jason for his perceptive Q&A session, and our wonderful Lurpak client, Christian for coming down to London for the talk.
Oh, and the caterers, for those delicious little glasses of Lurpak ice cream on offer around during the evening.
For more photos of the event, check out Cut + Run's Facebook page.
A few months ago, shortly after a certain Guardian article was published, our planner Oscar just couldn't resist the call of the music industry any longer and bid adieu to W+K to focus on his music.
And he's only gone and done it, too.
These days, Oscar can be found producing music under the name Powell, DJing at various ear-bleedingly loud club nights, and he also runs the Diagonal record label with his mate, Jaime Williams.
Music site Juno recently posted an in-depth interview with Oscar, Guy and Jamie about Diagonal, where they talk about the, er, subtle art of collaboration, publishing on vinyl versus digital downloads and what the future holds for the label. Oh and a little bit about the enduring appeal of ironic merch.
Apart from making the odd branded glowstick here and there, Diagonal releases music by a diverse list of artists including Death Comet Crew, Russell Haswell and Bronze Teeth (music geeks, geek out - it's a project from Factory Floor's Dominic Butler).
Diagonal's beautifully minimalistic record sleeves are designed by our very own head of craft (and all round design legend) Guy Featherstone, and they really are something to behold. Here are a few of them:
[Powell 'Club Music']
[Bronze Teeth 'Unilaterals']
[Russell Haswell — 37 minute workout]
Keep an eye on Diagonal's Twitter for news of upcoming releases and gigs. And if you want more Powell in your life, you can tune in to NTS radio to hear Oscar's show Melon Magic on Friday nights from 11pm-1am.
On Friday, two groups of W+Kers reunited with schoolchildren from Milllfields Community School and Newport Primary School at Chats Palace, Homerton, for the next installment of our Forever Curious workshops.
Over the course of two carefully crafted sessions inspired by some of our Spark Cards, kids teamed up with W+Kers to explore a series of workshops designed to encourage them to think creatively and let their imaginations run free. We created superhero versions of ourselves, played with parachutes, arranged flowers and created play dough sculptures.
It’s safe to say we W+Kers were humbled by the talent, insights and enthusiasm of our young buddies, who schooled us in rainbow looming, 80s hip hop and YouTube bloggers, amongst many other things.
The sheer amount of creativity, fun and joy we all experienced is hard to capture in words, so here are a few pictures from the day.
We’re really excited to see the results of our workshops come to life in an exhibition later this month. Watch this space!
We've installed a giant fruit machine in our window space that lets you gamble for juice.
For the next month, Lucky Juice will be giving you 'sexy fresh life changing juice' on Hanbury Street.
It's £3 A PLAY (so you don't need to be a high roller), and you WIN EVERY TIME.
But like all good fruities, it's a gamble what you get…
It's simple: Cash in, watch the ingredients line up and DING-DING-DING! Its your juice hit for the day.
Ali Baba Juice + Matcha of Peckham fame are powering the machine, so all the juice is fresh, healthy and 100% delicious. The fruity visuals were designed by illustrator Sam Coldy, the films and photography are courtesy of Oskar Proctor, the sweet sound design by Wave and the animations were the handiwork of Hans Lo. Big up to the W+K Lucky Juice crew of Laura Barker, Toby Treyer-Evans and Laurie Howell for giving us a healthy antidote to all that Easter chocolate.
Come on down to 16 Hanbury Street and take a spin, and spread the word on Twitter and Instgram: @wkluckyjuice #wkluckyjuice
Here's what W+K creatives and window curators Toby & Laurie had to say about the whole thing, "Round here, just like gambling, buying a juice can cost you your life’s savings. So we wanted to make the addiction healthy by creating a fruit machine that, for a few quid, makes getting seriously good juice a big game of chance - pushing people’s taste buds and giving them something to talk about. Our pals Lady Luck and Ali Baba Juice +Matcha couldn’t have been better companions…"
And here's a sweet little bit from Chris Abitbol and Sienna Murdoch, the brains behind Ali Baba Juice: “We're so stoked to be collaborating with W+K as we share a vision of fun and flavourful juice vibes - not just health, cleansing and alkalise - yadda yadda. The idea of fruity gambling paired with Sam's rad illustrations totally hit the nail on the head."
Throughout the month of February It's Nice That, one of our favourite destinations for the very best in design, teamed up with recruitment agency and design career service Represent UK to lift the lid on what makes for a perfect creative-client working relationship.
During the Ideal Client project, 20 industry professionals share their insights into the secrets they've discovered in their quest for creative alchemy. Our MD, Neil, was one of the industry folks they interviewed for the dedicated Ideal Client site.
Head to the Ideal Client site to read more from Neil about how truly understanding a client's company and being picky about which brands we work with helps us do the best work of our lives at W+K.
On Tuesday, our managing director Neil joined Shaun Bailey, the Prime Minister’s special advisor on youth and crime, Kathryn Jacob, CEO of Pearl and Dean Cinemas, David McQueen, founder of youth leadership company Magnificent Generation and Oystercatchers managing partner Suki Thompson for the Oystercatchers Club Evening to discuss the challenges faced by youth today and how they engage with brands.
A few of the insights arising from the panel's inspiring discussion:
Confidence [or a lack of] is the major issue affecting youth. Winning brands inspire, challenge and commit to helping build lives. McDonald’s is moving into youth job creation; 02 is working with local communities to build work skills
Our children have become sophisticated consumers very early on
Most views of the world are Western – that will change. Youth is tuning into China.
In a fragmented media world think entertainment, not advertising. Be useful. Be authentic
Brands do well when they blur the division between content, advertising, experiences, marketing and service [think YouTube, Amazon]
Brands committed to their own development are winning. Nike and Apple constantly reinvent to survive and thrive
Exposing your brand to social development is good for your bottom line
Before they made the leap across to adland and joined us as a creative team a couple of months ago, Will Studd and Ed Patterson were already pretty well acquainted with our industry. As directing duo Sumo Science, they bring stories to life one frame at a time in stop frame animation, including a few ads cooked up under our own roof (the record-breakingly tiny and huge Nokia 'Dot' and 'Gulp' films).
They recently wrote and directed a couple of films about recycling for Sesame Street with Blink Industries, which we think are rather charming. Watch them below and meet Recyclebot, and then get to sorting your plastics from your metals, stat.
For film lovers, there's nothing better than the thrill of discovering new talent at a well curated film festival. All this week, London Short Film Festival is bringing the best voices in independent film to screens around the capital, and we're very excited to see two of our own talented people amongst the filmmakers featured in tonight's 'Music and Video' programme.
When she's not applying her brilliant brain to work for our clients, W+K creative Katie Harrison makes music videos through collective SON with directing partner Charlotte Freeston. Their video for Rhosyn 'Birds' was amongst the first music videos to exploit the freshly launched Vine platform (and to beautiful effect).
'Londoners' is a short film directed by Joseph Ernst, a long serving creative whose fingerprints are on much of W+K London's best work. The film is a documentary mixing modern London with cinema history - it was filmed entirely on a 100 year old wooden hand-cranked 35mm camera.
Both films will be shown at this evening's sold out screening at the Roxy, but you can find out more about the festival and standby tickets on LSFF's site.
They invited three agencies (Brave, our fellow 'ditch buddies Mother and yours truly) to collaborate with three feminist figures on a brief to rebrand feminism.
We partnered up with Vagenda, a witty and incisive feminist blog founded by Holly Baxter and Rhiannon Lucy Cosslett out of frustration with the way women are portrayed in – and expected to conform to – stupid and outdated stereotypes. We'd like to think we know a little bit about the modern woman too, especially through our work with Nike, and together we wanted to do more than just give feminism a shiny new identity. We wanted to turn the issue over to ELLE's readers and open up a debate.
Our idea is simple: led by Vagenda's Sod The Stereotypes manifesto, our call to action encourages readers of the magazine to tear out the corresponding page and write their own statement declaring how they define themselves as a woman, take a snap and spread the word using the #imawomanand hashtag on Twitter and Instagram. The benefits are twofold – readers have an opportunity to state their point of view on an important issue and ELLE has a chance to learn a little more about its readers and their interests.
The conversation also translates to our interactive window display here at 16 Hanbury Street, which naturally features a giant apple. It's inspired by the first line of the manifesto: "I'm not an apple shape...". When users outside the window tweet #imawomanand followed by their statement, they receive a fruit label inspired sticker with their tweet printed on it (thanks to a bit of magic by our creative technologist, Will Hooke), which they're invited to stick to the window, take home, use to change the world – it's up to them. Our installation will run throughout October, while the November issue of ELLE will be on shelves.
A huge thank you to everyone at ELLE, Vagenda and the W+K team: Sanam Petri, Beth Bentley, Karen Jane, Kelly Satchell, Amy Leach, Katie Harrison and Will Hooke.
Ladies: get ELLE, get your marker pens, get down to our window and get involved.