Last week we were honoured to be invited by St Joseph's Hospice to go and present a big cheque to them, have a tour round and meet some of the team there.
We've been raising money for St Joseph's since one of our beloved WK-ers, Cheryl Rogers, passed away there in January last year. It's an incredible place and as usual the team visiting left feeling incredibly humble and moved by the experience.
Anita showed us round as not all of us had visited before, and explained a bit about the Hospice's history. The level of care they give their patients both at home and within the hospital walls is genuinely amazing. They put a huge amount of thought and effort into helping people live their lives to the full to the very end (that's their mission statement) and it was incredibly special to learn a bit more about the work they do and how the money we've raised has helped them. Thanks everyone at St Joseph's for showing us round (and some delicious cake)
Last month, our whole agency ventured out into the spring sunshine for our annual walk in memory of lovely W+Ker Cheryl Rogers, raising funds to help St Joseph's Hospice in Hackney do the amazing work they do. Every year, they help look after over 1,500 patients as well as offering much needed support to family, friends and the wider community surrounding the hospice.
It was a wonderful day and we highly recommend getting out and exploring the neighbourhood in the name of a great cause.
Inspired to do something similar? You're in luck: our friends at the hospice are organising the brilliant 2015 Great East End Walk, which takes walkers on a 10- or 15-mile route through the area, from the vibrant East End parks to scenic canal paths.
On top of being a creative here at W+K, Katie teaches on the Illustration Pathway at Central Saint Martins.
As part of the Restless Futures Programme, Katie's Stage 2 students have created a virtual gallery that harnesses the power of the Internet to spread messages of sustainability, titled #NOMORESTUFF. Although the exhibition exists in no physical form, their bite-size mantras, or eco canapés, will live on the Instagram as a visual dose of sustainability-themed inspiration.
You can read a write up by Ben Terrett (ex W+Ker and now UAL Governor) here and browse the gallery on Instagram here.
The whole agency set off in bright t-shirts last Friday for our annual walk in memory of the lovely Cheryl Rogers. One of our GADs and long serving W+Ker, Cheryl played a huge part in agency culture and we miss her terribly since she passed away from cancer in January last year.
Every year we take a Friday afternoon to get out of the agency, get to know each other a bit better, drink some pints and take a stroll round the east end where Cheryl lived. Something she would have loved doing. We were touched to be joined this year by Cheryl's dad, step-mum and some family friends; some of whom made the journey all the way from New Zealand to be with us. The sun shone, we got a bit drunk, we had fun. It felt like Cheryl was smiling with us every step of the way.
It was the second time we've walked for Cheryl and once again we did it to raise some funds for St Joseph's hospice. They are a truly special organisation who took brilliant care of Cheryl in her final days. Every year they help look after over 1,500 patients as well as offering much needed support to family, friends and the wider community surrounding the hospice. The work they do there is humbling and we're so pleased to be able to do something practical to help build awareness of it and generate donations to help fund it.
Big thanks to everyone who walked, everyone who has donated and the Approach, Crate Brewery, The Peoples Tavern, Royal Inn on the the Park, the Pub on the Park and of course the Golden Heart who looked after us brilliantly and were kind enough to act as collection points; letting us put posters up and collection tins on the bars. It was a brilliant day Being More Cheryl.
We were all devastated to learn of the recent earthquakes in Nepal, but we're pleased to hear that a few members of our Portland family have come up with a fantastic way to put their creativity to use and help people donate to relief efforts.
You can do your part to support by purchasing some beautifully designed posters from a dedicated site. All proceeds will go to Mercy Corps (although the posters were developed independently of the organisation).
Take a look at the beautiful posters designed by nick Ostini and Raina Jungat at W+K Goodness and support the relief fund if you can. It's a really lovely way of donating and receiving a token of appreciation, and the great news for all of us abroad is that the posters can be shipped internationally.
A few months ago, W+K creatives and animal lovers Jason and Joris had an idea for using social media to help save endangered species. So we put together a crack team of W+Kers and picked up the phone for a chat with WWF, an organisation we've always admired for its incredible conservation work.
Thankfully, WWF loved it and even agreed to change the organisation's iconic panda logo to a panda emoji. Fast forward to today and we're proud to announce the launch of our global social campaign with WWF and Twitter, created with technical partner Cohaesus.
Launching just ahead of Endangered Species Day this Friday, #EndangeredEmoji is an emoji-based Twitter fundraising campaign designed help support WWF’s work to protect precious species and their habitats.
The idea was sparked by the discovery that 17 characters in the emoji alphabet we use each and every day represent endangered species. Emoji have been used over 202 million times since they were integrated into Twitter in April 2014, and the number is increasing daily; we wanted to translate their ever-growing popularity into vital funds for WWF.
W+Ker Ellie has been getting properly stuck in to our Forever Curious project, helping out with this year's brilliantly hands-on workshop. She wrote us a story about our latest FC day which, fittingly, was all about telling stories:
Magical morning mayhem. That's the title I gave the morning I spent being ‘Forever Curious.' Let me explain….
I’m still a bit of a newbie to W+K, but one thing I have heard mentioned since day one is ‘Forever Curious.’ Being a curious soul, I was intrigued to learn more. I found out it involved helping children and being creative, so I took the leap into the unknown and signed up.
On Friday 27th March, I found myself at Chats Palace in Clapton at 9am. The workshop was called ‘My Creative Story’ and we were joined by 16 children from Newport school in Leyton, aged 8-10. I didn’t know what to expect, slightly fearful of having to stand up in front of everyone and make a fool of myself.
We were paired off, one adult working with one child, although I was fortunate enough to be paired with two boys. They were brilliant.
The idea behind ‘My Creative Story’ is for children and adults to use our imaginations and create our own stories. We were each given a sheet of paper prompting us to describe a character, what happens, what prevents them from achieving what they want, etc. This became the outline of our story.
From our story outlines, we could develop the story in more detail. There were four activities on offer, with each adult/child combo completing two activities. The activities were Puppet Corner, My Story Den, Act it Out and Inside Out. My team completed My Story Den and Inside out.
Over the past few months, we've been working with our friends Nice and Serious, an ethically-driven creative agency, to create their new brand identity.
Designed to be an adaptable and sustainable identity that can react in response to new developments in the field and work across all brand communications, the rebrand reflects the agency’s nice and serious values: creating beautiful things to solve serious issues.
The new brand system, which encompasses a new logo and identity concept, will be applied across the company’s website, social media channels, end frames, signage and stationery, and carried through to the brand’s tone of voice.
The new brand identity system creates a simple and flexible visual connection between Nice and Serious’ values and each project’s narrative. This identity represents the nice and the serious, and the relationship between the two.
Whilst the typography stays constant, the central area, where the two elements overlap, is an ever-changing window, a live area allowing Nice and Serious to visually showcase what the company is all about. It’s a space to tell a story through illustration, showcase a piece of work, or educate people in the form of a beautiful infographic.
We’re also collaborating on a redesign of Nice and Serious’ offices – watch this space!
We've been fortunate to work with some incredible directors over the years, and we always love seeing what they create outside of adland.
Take Daniel Wolfe, the super talented director of the interactive film we made for Honda, The Other Side. He's been getting a lot of buzz for his debut feature film Catch Me Daddy, a suspenseful thriller about a girl on the run from her family. It was a massive hit at the Cannes Film Festival last summer and has critics fired up about new British talent. It's even managed to reach a 100% fresh rating on Rotten Tomatoes, which is a pretty amazing feat in itself.
Catch Me Daddy is out in cinemas across the UK today, so you can finally see it for yourselves. In the meantime, read an interview with Daniel on Film4's site and check out the trailer:
Yesterday our Director of Communications and Behaviour Planning, Danni Mohammed, visited the School of Communication Arts to mentor some of its students.
Here, she shares what the students taught her:
Inspiration point 1. The building
The school occupies St Matthews Church on Brixton Hill, a fully functioning church used by the local community for worship and as a place for gathering. SCA found its residence up wide spiralling church stairs to the 4th floor. (Thinking of setting up a school? What better place than a Grade II listed church in the heart of Brixton?)
Inspiration point 2. The classroom
Unlike a typical lecture hall or tutorial classroom, the SCA has pulled together a ramshackle of tables, chairs, sofas, together with a mini stage for talks and what looked like some makeshift awnings to create its home high up in the church.
The philosophy of the SCA is to learn through collaboration and mentoring from within the industry. Each day, students attend 'school' and actively work on live briefs, from D&AD New Blood to industry briefs from the likes of Metro. The diverse range of the tasks set help students decide where they want to focus.
Some examples of the D&AD New Blood live briefs they’re currently working on include:
Pantone - Reimagine your hometown through the language of colour
WPP 'Their World' – brand a global movement to change girls’ lives through technology
Monotype – Use the power of type to create a new visual language for film advertising
Nationwide - Position Nationwide as a future-facing brand.
Inspiration point 3. The students
I managed to get around three teams in the three hours as well as a chat with an ex-D&AD student of year who came back to do a talk about how to approach the D&AD awards. What was inherent in the students' need to create was their underlying ambition to solve real problems in a purposeful way. The approaches they took all varied and showed glimpses of their future professional selves. Ideas were insightful, fresh and relevant.
What most impressed me was one student who decided on his briefs because of his passion for the topic, and even when advised against them by the Dean. You couldn't help but get carried along with his logic (because he knows what he's talking about) and most importantly the broad and insightful ways he came to his ideas.
It was a wonderful opportunity to meet a group of polite, ambitious students with no shortage of ideas. If you get the chance to be a student, go for it, and if you get the chance to be a mentor, go for it. You’ll come out of that church more inspired than when you first stepped upon it.
Finally inspiration point 4. The Dean
Is it just me, me or does he look like Alan Rickman?