This year, we’re marking Nike Air Max day with a love letter to the iconic sneaker style. Our designers have turned the Nike Air Max timeline into a one-of-a-kind typeface, with each letterform modelled after a different Air Max from years past and present. From 1987’s revolutionary visible air bubble to the Air Max Zero’s blueprint design, 'AIR FOREVER' is an homage from one group of designers to another.
If you’re in East London this Easter weekend, you might spy 'AIR FOREVER' typographic posters on Hanbury Street (photos below), or you can visit Niketown on Oxford Street this Saturday, 26 March, for the chance to pick up a limited edition copy of a print poster featuring the designs. And if you can’t make it to either location, keep an eye on the WKdesignLDN Instagram page to see each letter come alive as animations this Saturday, and to learn about the inspiration behind each piece.