Champions League-winning, Balon d’Or polishing, record-breaking, all-round footballing megastar Cristiano Ronaldo stars in our new campaign for Nike Football.
The campaign marks the launch of Ronaldo’s new boot, the Mercurial Superfly CR7, made from Nike’s innovative flywire material and built for explosive speed. And when the fastest boot comes together with the most phenomenal player on Earth, the results are truly ‘Out of this World’.
Launching in the build-up to his appearance in El Clasico on Saturday night, a motion book story portrays Ronaldo as the hero who discovers the new Mercurial Superfly CR7 has crash-landed on earth in a meteorite. When he arrives at the scene and dons the boots, he gains explosive powers.
He shoots around the world at supersonic speed. He beats fighter jets for pace, breaks cops’ speed guns, plays matches in several global locations and even trains at extreme altitude on a snowy mountain before zooming back to Madrid, all in preparation for the epic clash with Barcelona.
The spot fuses live-action with animation to reinvent the comic book genre for Nike’s core audience of digital-native, mobile-first football fans. Just like with the biggest superhero movies, we teased the film with mini trailer across Nike and Ronaldo’s social channels on Thursday to generate intrigue and excitement.
After viewing the teaser, fans were directed to the Nike Football app as the exclusive place to watch the full film, and of course, order themselves a pair of boots.
In addition to the online film, we also revealed a giant meteorite-landing site in a busy square in Madrid to bring our digital story crashing into the real world.
Read more about the Mercurial Superfly CR7 here.