As has recently been much reported (not that it was new news) the Nike strapline 'Just Do it' was inspired by the last words of American murderer Gary Gilmore before he was executed by firing squad in 1977.
The line 'Just Do it' first appeared on this 1988 ad:
I recently noticed that Gilmore's last words also apparently inspired the opening of the Human League's classic first single Being Boiled. Phil Oakey intones, "Okay, ready, let's do it" before that awesomely awkward electro-riff kicks in.
So there you have it. Gary Gilmore: the connection between Sheffield synth-punk and Nike. (As yet, no mention of voice of Buddha or sericulture detected in Nike comms.)