It was a true Summer of fun for us getting to know the team at TK Maxx. From a store based briefing where we jumped into their buyers' hot seats, through to a hotly contested final round creative shoot out last month, our new friends at TK Maxx have been a delight to work with.
All of which is exciting news as we will be seeing a lot more of them now as we take up the reigns as their lead strategic and creative agency. Our scope will cover all the European countries where TK Maxx currently retail and we will work with them to launch in new markets as their business develops.
And this is how we responded. Spot Paul Colman mortified at the the all agency shot.