If like us, you like to while away a Sunday morning leafing through the newspaper supplements, you may have spotted our latest Lurpak work nestled amongst the pages last weekend.
Our new print campaign announces the arrival of Slow Churned butter, the latest addition to the Lurpak product line, and celebrates the concept of truly savouring and embracing indulgent, 'this is the life' culinary moments.
Made from the finest quality cream, Lurpak® Slow Churned butter is churned in small batches over several hours to create a fuller rich and creamy flavour. It’s a natural culinary addition to those special down-time moments.
The print campaign, shot by photographer Joss McKinley, captures the simple pleasure of slowing down and taking the time to indulge in tranquil moments. The soft-spoken tone of voice and pared back photographic style are a departure from the brand’s previous bold advertising imagery, letting the simple beauty of a peaceful moment shine through in an arrangement of ingredients that make up a perfect pause – crusty bread, coffee and Lurpak® Slow Churned butter.
The launch is supported by a national print, social, digital and PR campaign, including an exclusive range of recipes that showcase the unique taste of Lurpak® Slow Churned by renowned French author, chef and baking supremo Richard Bertinet.