W+K has been named lead global creative agency on the Levi's business. Scan above from Campaign. Here are a couple of examples of the fine work our Portland brethren have been doing on the account.
The plight of the American Rust Belt is obvious in places like Braddock, Pennsylvania. A former hub of America's industrial might, the steel township just outside of Pittsburgh suffered immense decline as U.S. steel and manufacturing industries collapsed. Subsequent drug-crime epidemic and economic downturns have hastened its degeneration in recent years. But the battle has just begun. With folks like Braddock's mayor John Fetterman, and the backing of Levi's, Braddock and cities like it will soon see better days to come.