Have you ever wondered what would happen if the digital world suddenly jumped out of our screens and became physical? If you could "like" street art or watch the unread mail count ticking over on a letterbox? Enter Real Life Notifications, a new art project by W+K creative Artur, which translates the iconography of notifications from popular social platforms into the real world.
Artur and a few of his friends got together and posted notification icons around town – from Gmail to Instagram and from front doors to street art, the simple idea cleverly blurs the line between our digital lives and our physical ones.
Artur tells us a bit more about the inspiration for the idea:
"This idea came to me one day when I was looking at ROA’s Street Art in East London and I wondered what was happening with it on social media? How many people took a picture and shared it on Instagram? I shared the idea with a couple of friends and we decided to make it happen and push it further to other digital platforms and have some fun."
Look out for some notifications when you're out and about in Shroreditch, and keep an eye on the Tumblr page for more: www.reallifenotifications.tumblr.com. You can even share photos of them on your social channels and get notifications about your notifications. Meta!
Oh look, it's our office! Yikes, looks like it's time to tackle those LinkedIn requests...