Today we’re proud to debut our latest window display: “Smileless Selfie.” Designed in support of St Joseph’s Hospice and in memory of W+K Group Account Director Cheryl Rogers, who was cared for and passed away at the hospice in 2014, the colourful display mirrors Cheryl’s optimism and fun-loving nature.
The concept is simple: Donate £1.00 to have your picture taken via a screen with a filter* that removes your smile. You’ll walk away with a smileless selfie and knowing that you’ve contributed to a worthy cause.
Stop by our office on Hanbury Street over the next couple of weeks for the chance to snag your own smileless selfie, which we encourage you share on your social channels with the hashtag #donateasmile.
We also welcome our donations via our Just Giving Page:
Or, text BMCR59 and the amount (up to £10.00) that you'd like to donate to: 70070
If you’re in the East London area, you may notice droves of us W+Kers trekking 10K to Victoria Park for our annual walk in honour of Cheryl. Look out for brightly coloured shirts as we celebrate Cheryl and raise more money for St Joseph’s.
*A special thanks to the good people of Cohaesus, who generously offered their services to us free of charge.