You may not have yet noticed (REALLY?!) but the World Cup is on. Yes, it's kicked off in South America with the beautiful game back in Brazil. To mark this month of footie, we've gone all Brasileno.
W+K has created a sporting twist on the traditional Brazilian wish ribbon – the Senhor de Bonfim de Bahia* for those of you in the know.
An installation of over 3000 ribbons, each carrying the wish of a football fan, marking their hopes and aspirations for the tournament.
I wish it was 1966 again.
I was Scotland had qualified.
I wish Ronaldo were single.
I wish this face paint would wash off.
I wish my hands were as big as Buffon's.
If you're passing the agency, come have a rummage to see more of what fans are rooting for.
Or tweet your wish with the hashtag #WorldCupWishes and you may find your own message on display.
Plus the fun doesn't stop there. There'll be reaction to each of the games as the action heats up on the pitch.
I wish the ref wasn't a Brazilian in disguise.
* Statto fact: Each ribbon measures exactly 47cm in length, the same length as the tiny statue of Christ himself outside the Church of Bomfim in Bahia, Brazil.