Our week at Cannes was rounded off on a nice metallic note, with a grand total of eight Lions. Following Monday’s Creative Effectiveness Lion for Lurpak Weave Your Magic, Saturday’s Film and Film Craft ceremony saw two more campaigns pick up awards.
Honda Hands won a silver Lion for visual effects and sound design in Film Craft, and a bronze for corporate image in Film.
Lurpak Adventure Awaits was awarded three Gold Lions for direction, cinematography and sound design in the Film Craft jury, and a bronze Lion for savoury foods in Film. The campaign was also picked by Ian Armstrong of Jaguar as one of his three great ads he admires but has nothing to do with. Ian said ‘what Lurpak are doing for me right now is they’re recognising there’s an elegance to their brand.’
It’s equally nice to know that we played a part in the UK’s overall success in the Film Craft category. Collectively, UK agencies picked up 17 Film Craft Lions, over half of those they were shortlisted for.