The Guardian recently revisited the story behind "Cog," the W+K advert which took months of planning, sixty takes and three days to complete — all leading toward a final product that remains a standout of the past 15 years. Our Tony Davidson on "Cog":
“The idea, the PR story, is that you do it for real. That’s as important as the film itself – the fact that Honda, as an engineering company, took these things to pieces, did this thing and spent months in studios. That’s part of the magic of it.”
Go behind-the-scenes by reading the full feature on the Guardian website.