Our work for Finish ("Dishes") was recently included in Guardian piece featuring gender stereotype-busting ads, just in time for International Women's Day (today, 8 March). They wrote:
It might sound surprising, and almost inconceivable in a way, but I think Finish Dishes campaign could be one of the most gender progressive campaigns of 2015: going beyond the issue of who does the dishes is actually the best way to de-gender domestic chores. Let’s talk to both genders equally, as humans first – their sex is irrelevant. Advertising has the power to lead the discussion for equality.
Read the article here and revisit the Finish campaign by watching the clip above.