Earlier in the year we started our Design Placement scheme, and welcomed Sam Part as our very first willing guinea pig. Sam writes:
I recently spent three months as a design placement at W+K London, and I enjoyed every minute. I was given the opportunity to work on a self-initiated agency project about failure, as well as the 'InstaNapzzz' window installation during my time there. It's a fantastic agency full of very talented and welcoming people.
I learned a lot, but here are the top five things I came away with:
1. Asking questions is a good way to learn. Just make sure they are good ones.
2. Being confident in your ideas can pay off. I found that visualising the crazy ideas floating around my head helped others understand what I was thinking.
3. Crossing into different disciplines is surprisingly rewarding. I never had a way with words, but I had fun trying out copywriting, much to the amusement of my peers.
4. Talking about things I was doing outside of work helped shake up my thought process. It was refreshing, and I think it helped others understand the way I think.
5. I came across lots of amazing people with varying backgrounds at W+K. I learnt very quickly that anything is possible. You just have to talk and listen to the right people to help you make it happen.
After finishing my spell at W+K, I launched a dream project of mine in Selfridges in London, called ‘Candy Mechanics.' It's something I've been working on for some time and combines 3D scanning technology with good old fashioned sugar. For six weeks, my partner-in-crime Benjamin Redford and I will be making custom 3D-printed candy. Pop in and see us on the lower ground floor in the Ultra Lounge until the 7th of June, to have your own head replicated in lollipop format.
You can also see same examples of Sam's lollipops in the L Gallery here in our office, featuring a few familiar faces from the W+K London family.
Including these glorious candy versions of CDs Sanam and Anders:
'The Other Side' received an assortment of pencil-shaped goodies, including a yellow pencil for Branded Film Content & Entertainment - Online as well as two graphite pencils for Digital Marketing and Integrated & Innovative media.
Honda 'Keep Up' won two wood pencils for Film Advertising and for Writing for Advertising.
Chambord 'Because No Reason' won a graphite for Writing for Design and a wood pencil for Animation and Illustration for Website and Digital Design.
Lurpak 'Cook's Range' won a yellow pencil for Direction for film advertising and a couple of graphites for Film Advertising - TV Commercials and Cinema Commercials.
And Three 'Holiday Spam' picked up a wood pencil for Integrated & Innovative Media.
We had a great evening and are rather chuffed with our new oversized stationery... despite a few sore heads today.
See the full list of winners here. Well done everyone!
The whole agency set off in bright t-shirts last Friday for our annual walk in memory of the lovely Cheryl Rogers. One of our GADs and long serving W+Ker, Cheryl played a huge part in agency culture and we miss her terribly since she passed away from cancer in January last year.
Every year we take a Friday afternoon to get out of the agency, get to know each other a bit better, drink some pints and take a stroll round the east end where Cheryl lived. Something she would have loved doing. We were touched to be joined this year by Cheryl's dad, step-mum and some family friends; some of whom made the journey all the way from New Zealand to be with us. The sun shone, we got a bit drunk, we had fun. It felt like Cheryl was smiling with us every step of the way.
It was the second time we've walked for Cheryl and once again we did it to raise some funds for St Joseph's hospice. They are a truly special organisation who took brilliant care of Cheryl in her final days. Every year they help look after over 1,500 patients as well as offering much needed support to family, friends and the wider community surrounding the hospice. The work they do there is humbling and we're so pleased to be able to do something practical to help build awareness of it and generate donations to help fund it.
Big thanks to everyone who walked, everyone who has donated and the Approach, Crate Brewery, The Peoples Tavern, Royal Inn on the the Park, the Pub on the Park and of course the Golden Heart who looked after us brilliantly and were kind enough to act as collection points; letting us put posters up and collection tins on the bars. It was a brilliant day Being More Cheryl.
Neil Christie, Managing Director at Wieden + Kennedy London, talks to Creativepool about management, advertising, pitching to new clients and how to apply for jobs.
(For the purposes of the format - interview in a black cab - we pretended that we were on our way to some high-powered meeting. But in fact, I had a morning in the office that day, so the cab just picked me up from W+K, drove around Shoreditch for a bit, and then dropped me off back at W+K.)
Our Arla Skyr ad focuses on a boy, fuelled by Skyr yogurt, delivering messages all over all his Icelandic town. This week's issue of Campaign delivered us some rather nice messages in the form of Private View comments on the ad from Russell Ramsey, ECD at J Walter Thompson and Sean Chambers, ECD at Jam.
Last Thursday saw the beginning of the next semester in our agency education programme, W+KED.
From now until the end of July, we will be using the W+KED programme to explore the question: will technology save us?
As we are all aware, we live in an age of extraordinary change, in which the futures opening up before us are uncertain and potentially volatile. We hope to explore how creativity coupled with new technologies could help us to engage in the transformation of society for the better, and explore what might happen if the opposite happens.
The world and everything in it is constantly being radically remodelled by technology. There are those who are threatened by this apparent sub-summation of humanity by technology. Globally, we are running out of resources, which raises questions as to the role design plays in our future, and we are closer together – yet further apart – than we have ever been as a global community.
We are inviting important thinkers to W+K to help us understand what is happening and hopefully to push the debate further.
To kick start this, we had the amazing Ben Hammersley come and speak to us last week to try and tackle the question of ‘will technology save us?’. Ben is an Applied Futurist, who broadcasts, writes and lectures internationally to explain the effects of the post-digital post-internet age on people, corporations, governments and international organisations, and is the author of many books and articles on modern technology.
The talk was exciting and terrifying in equal measure, and at one point we were all questioning when a bee actually stops being a bee… if its brain has been cloned and is being used to fly a drone, it thinks it’s a bee after all, right? Amazing (and scary) stuff.
We were all devastated to learn of the recent earthquakes in Nepal, but we're pleased to hear that a few members of our Portland family have come up with a fantastic way to put their creativity to use and help people donate to relief efforts.
You can do your part to support by purchasing some beautifully designed posters from a dedicated site. All proceeds will go to Mercy Corps (although the posters were developed independently of the organisation).
Take a look at the beautiful posters designed by nick Ostini and Raina Jungat at W+K Goodness and support the relief fund if you can. It's a really lovely way of donating and receiving a token of appreciation, and the great news for all of us abroad is that the posters can be shipped internationally.
A few months ago, W+K creatives and animal lovers Jason and Joris had an idea for using social media to help save endangered species. So we put together a crack team of W+Kers and picked up the phone for a chat with WWF, an organisation we've always admired for its incredible conservation work.
Thankfully, WWF loved it and even agreed to change the organisation's iconic panda logo to a panda emoji. Fast forward to today and we're proud to announce the launch of our global social campaign with WWF and Twitter, created with technical partner Cohaesus.
Launching just ahead of Endangered Species Day this Friday, #EndangeredEmoji is an emoji-based Twitter fundraising campaign designed help support WWF’s work to protect precious species and their habitats.
The idea was sparked by the discovery that 17 characters in the emoji alphabet we use each and every day represent endangered species. Emoji have been used over 202 million times since they were integrated into Twitter in April 2014, and the number is increasing daily; we wanted to translate their ever-growing popularity into vital funds for WWF.
Each year, Fast Company magazine puts together its list of 100 Most Creative People in Business. This year, we were absolutely delighted to hear that W+K creative director and all-round exemplary Aussie bloke Scott Dungate made the cut, for "steering advertising in a new interactive direction" with our Honda 'The Other Side' campaign. Not only that, but he seems to be the only creative individual from an ad agency on the list.
Scott was interviewed by Fast Co about what inspires him, his morning routine and what he does to shake himself out of a creative rut. Check it out here, and then dive in to the full list on Fast Company here.