We despatched a crack team of creatively oriented W+Kers – art director Karen Jane (aka KJ), talent manager Ashley (aka Shack-Attack), and head of studio and design, Maya (/\/\/\\//\) – over to Dublin last week to check out the OFFSET design conference. Here's a roundup and some highlights from KJ:
Last weekend Maya, Ashley and I were lucky enough to escape London and attend the Offset conference in Dublin, Ireland. Offset – which is held over 3 days – is a showcase of talks and interviews from a selection of acclaimed Irish and International designers, animators, illustrators, artists, photographers and advertising folk. The 2014 event saw 24 speakers take the stage and share their thoughts on working process, inspiration and influences.
Housed in the relatively new Bord Gais theatre, the conference was smaller than I imagined it would be, but in a really good way - an intimate affair with a friendly feel rather than a vast sprawling event.
Over the weekend we saw 18 x 1-hour talks, of which almost all yielded fruit of some kind or another. Here are just five of the highlights:
Marina Willer from Pentagram talked about embracing theories of 'out of control', which she applies to her practise of creating flexible identity systems with her team. She praised being 'not practical' in the expression of design and colour, her influences from her homeland of Brazil and how her children's view on the world was always refreshing and imaginative. Favourite quote from one of her twins: "Is is dark inside me?"
Jessica Walsh praised the benefits of creative play, following your gut, and getting off the computer to make stuff. And how this free working process can feed back into your daily practise and client work. She used examples of her impressive self-initiated typographic works, and numerous naked photoshoots from the Sagmeister & Walsh studio, alongside client pieces that were highly influenced by their play-infused processes.