A few months ago, we partnered up with D&AD to help them on their mission to champion the best and brightest talent in the creative community.
They asked us to come up with a way of highlighting the work and people behind the world’s most celebrated creative award. Today, we launched the three call for entry films we created in response, in which W+K founder Dan Wieden, Iain Tait of Google Creative Labs and designer Jessica Walsh of Sagmeister and Walsh discuss a piece of work from the past 12 months they wish they’d done.
Dan talks about the Climate Name Change Campaign by 350Action:
Digital guru Iain Tait explains the genius behind the Phillips Hue Lightbulb:
and designer Jessica Walsh talks about her love of the Whitney branding by Experimental Jetset:
In each film, awe-inspiring animations created by Nexus directors Factory Fifteen take viewers inside the iconic D&AD Yellow Pencil to reveal intricate worlds portraying design, advertising and digital. The animated intros highlight the breadth and quality of work awarded at D&AD, with plenty of details for eagle-eyed viewers referencing seminal pencil-winning pieces, including a couple of our very own campaigns (oh hi there, Old Spice guy and Honda 'Grr' engine).