This week our lovely new spot for Visit Wales airs on telly. We're chuffed to show off the country in all its glory, especially as this time we've taken cues from the Welsh themselves. We sought out three couples to talk about their emotional attachment to a certain part of their country and brought their favourite places to life through a fabulously filmic ad.
We go beyond the epic landscapes and stunning vistas you'd expect to see in marketing for Wales by unveiling an equally beautiful but less expected side to the country. We see Dafydd and Rhiannon at the haunted South Stack Lighthouse lauding the wild nature of this Northern spot in Anglesey; Rachel and Craig talk animatedly about the international art exhibited on their doorstep at the National Museumin Cardiff; Tony and Eileen share their experience of outdoor hot spas overlooking stunning west coast beaches at St. Brides Spa Hotel, Saundersfoot in Pembrokeshire.
This ad (along with two more which will be released in March) aims to entice more mature visitors. With more free time to travel and with more money at their disposal, they are an important group for Wales to attract.
This is also the 'Welshest' ad we've made for Wales, featuring Welsh couples, shot by a Welsh director, and all to the soundtrack of an up and coming Welsh band (Trwbador - Red Handkerchiefs). Check in again in March for more ads starring Welsh couples sharing the best of their country.