The One Club, announced the ten best automobile commercials from the past 25 years at the 2013 North American International Auto Show in Detroit last night.
The special presentation showcased and awarded the ten best auto commercials, selected from over 60 award-winning entries and juried by a panel of over 70 top advertising creatives and journalists.
Wieden + Kennedy took the two top spots with Honda 'Grrr' and 'Cog' and we also came in at number six with 'Born of Fire' for Chrysler. So, we're pretty chuffed about that.
The Top Ten Winners are as follows:
1. "Grrr" -
Wieden+Kennedy/London and Honda - 2004
2. "Cog" -
Wieden+Kennedy/London and Honda - 2003
3. "The Force" -
Deutsch/Los Angeles and Volkswagen - 2011
4. "The Hire" -
Fallon/Minneapolis and BMW - 2001
5. "Sheet Metal" -
Goodby, Silverstein & Partners/San Francisco and Saturn - 2002
6. "Born of Fire"
Wieden+Kennedy/Portland and Chrysler - 2011
7. "Toys" -
TBWA\Chiat\Day/Los Angeles and Nissan - 1997
8. "Lamp Post" - BMP
DDB/London and Volkswagen - 1998
9. "Milky Way" -
Arnold Worldwide/Boston and Volkswagen -1999
10. "Snow Covered" -
Bozell Worldwide/Southfield and Chrysler/Jeep – 1994
'Cog' was also recently voted greatest car ad of all time by the readers of Auto Express.
Unfortunately Tony and Kim, our ECD's here at W+K, couldn’t fly out to Detroit to accept the award but they did film an acceptance video.
The awards were also featured on yesterday’s CNN: The One Club’s CEO and co-founder Mary Warlick looks at the top three most effective car commercials and discusses the winners You can view the clip here: