Picture it: you’re on holiday and are confronted by a screaming wild bear. Do you… look into its eyes and attempt to connect with its soul? Join the pack and run with them? Refer to section 21, part IV, of the pocket survival guide? Or perhaps you simply try to reason with it using expressive dance?
“What’s this got to do with the price of chicken?” I hear you ask. Well, I’ll tell you. In partnership with our brand new client Nando’s, Wieden + Kennedy is launching ‘Find Yourself,’ a campaign taking people on a voyage of self-discovery through the world of PERi-PERi chicken.
The idea attributes different levels of the PERi-PERi spectrum to different character traits.
‘Find Yourself’ demonstrates that, no matter what type of person you are, there’s a spice for you at Nando’s! So if you’d try to reason with the screaming wild bear through expressive dance, you’ll probably like it ‘Mango and Lime’. Whereas if you’d refer to section 21, part IV, of the pocket survival guide, you’ll like it ‘Plain…ish’.
On Twitter, Nando’s will predict people's spice levels based on their past Tweets. We’ve also created a Facebook app, so the curious can answer situation-based questions to ascertain their spice orientation, whilst on Spotify, ads offer up a different spice for listeners, based on the music they’re into.
Click here to find out which PERi - PERi spice reflects your personality.