Here at W+K we talk about embracing failure. Sometimes things just don't work out, no matter how much you plan, research, prepare or test. Sadly Joe's attempt to smash last week's Chupa Chupa challenge is a case in point.
But here at Welcome to Optimism, we like to see the positive in defeat. £236 raised for Cancer Research in the build up to next Friday's pink celebrations is a mega achievement. To Milky and everyone who donated, we salute you.