Our campaign to announce the launch of the new Nike CTR360 Maestri III boot went live the other day. It features the world’s leading playmaker Andrés Iniesta, starring as a puppet master on the pitch.
The FC Barcelona midfielder expertly pulls the strings, dominating the midfield and dictating the pace of the game as a puppet on a miniature football pitch theatre set.
In the film Iniesta wears Nike’s completely re-designed CTR 360 Maestri III: the boots for the midfield maestro. Maestri – meaning Maestro in Italian – is the boot favoured by midfield players like Iniesta who rely on innovative performance features to enhance their control of the ball, and therefore the game itself.
You can watch Iniesta talking about the boots and the ad in this short film. On appearing in the spot Iniesta said: “It was fun to shoot; it is always good to do something a little different from the norm."
Our sentiments exactly.