At the British Arrows Awards last week, Honda received a special 'advertiser of excellence' award for their TV work over the last few years in the UK. We're proud to be responsible for that work. Here's a compilation edit that we made for the awards ceremony, featuring some of those commercials .
Whilst it's really sad news that this is Lee Newman's last week as MD of WK Amsterdam, there's always a silver lining. And here in London we're so delighted that Clay Mills has been promoted to fill Lee's big shoes. Clay has been at the agency since February 2010 where he's been running the Heineken Global account and heading up Business Development. So he already has loads of great work and many wins to his name for the WK family...
Above is a picture of Clay. It's pretty corporate. We reckon there'll be more exciting shots to come after this weekend's Founder's Day. Congrats from us in London, Mr Mills.
Following hot on the heels of the rather exciting Maximus vodka win, some of the team (Kev & Manuel) went out to Poland for the incredibly arduous task of getting to know how vodka is consumed in the market...
Someone's go to do it, and the intrepid pair threw themselves into the task with gusto. It started in some of the more illustrious and high-end establishments and ended up with the purchase of £2 bottles of vodka the following morning.
This big week in the world of awards continued for WK London last night. Fresh from the BTAAs, it was off to the Park Lane Intercontinental for the CIMTIG Travel Marketing Awards. We awaited the awarding of the gong with green-cubed flashing lights in our cocktails and listening to the 'dulcet' Irish tones of Patrick Kielty. There was a hefty number of prizes to get through. 25 to be precise. But after all of those, 3 courses and few bottles of beverage, it was time to announce the big one: The Integrated Campaign of the Year up to £1m. With 4 other submissions in our category the competition was stiff. But we came out on top. The GOLD award (one of only 3 on the night) was soon safely in the hands of Visit Wales.
Whilst our agency team was a few men down we had the pleasure of Piers Bramhall's company on the night. It felt right to have the man who had fronted it all to be there working the room. A huge diolch goes out to everyone in the agency who worked on it. As well as our friends at KitCattNohrDigitas and Arena Media. And of course our lovely Welsh clients who put their trust in us to make this multi-layered, brilliantly ambitious idea come to life.
Here we are, just before it all kicked off on the dance floor.
For the second year, Nike has launched its global search for young footballing talent. Called The Chance, the competition is spearheaded by Barca boss Pep Guardiola and supported by an international scouting network that comprises some of the most distinguished names in football, from Laurent Blanc to Giovanni van Bronckhorst.
Here in the UK, scouting duties fell to Manchester United and England defender, Rio Ferdinand, who kicked things off by turning up unannounced, for a half-time pep talk at a rainy, muddy game on the outskirts of Manchester. His role, to pick the player who would head straight to The Chance national trials. We were there to film the whole thing.
Rio did not take his responsibility on the day lightly. He selected a player who stood out not just for his technical ability and velvet touch, but for his selfless running and dedication to the cause — for his hunger.
The film was launched by Rio on twitter, and Mr Rooney tweeted it too.
It was also posted across facebook, and Rio featured it on his app.
To date the film has had over 500,000 views across all channels, and applications for the Chance are totting up.
Full report from the British Arrows Awards bash last night: It was in battersea park. Our client Ellie went up to collect the special 'advertiser of excellence 2012' award for Honda.
Hollie, Freddie, Sam and Chris collected two golds for Cravendale 'cats with thumbs' (practically a stage invasion) We danced to floor fillers from the 90s. Foulder definitely retoxed and is now back on the coconut water.