The Superbowl is THE advertising event of the year in the U.S.A..
America is watching. And at half time in the match yesterday, America got a pep talk on behalf of Chrysler. The talk was delivered by Clint Eastwood.
Awesome work from Wieden + Kennedy Portland.
Here are some of the inital responses:
"Chrysler is king of the Superbowl spots", said CNN.
“2011’s best Super Bowl commercial was Eminem for Chrysler. It's only halftime, of course, but the greatest of 2012 so far has been Clint Eastwood for Dodge, Jeep and Chrysler in another all-American “Imported from Detroit” spot.” – PopWatch, Entertainment Weekly
“For the second year in a row, the car maker has won over audiences during Super Bowl XLVI with an emotional commercial. This time it featured a gritty Mr. Eastwood trying to rally Americans.” – Wall Street Journal
"Powerful and one of the best Super Bowl ads ever.” – Allen Adamson, managing director of Landor New York, as quoted by Wall Street Journal
“The message of unity apparently moved Chevrolet, which sent out a tweet thanking its competitor minutes after the ad aired: "Thank you for your trust in America. From the heart of Detroit to your homes, we feel the same way." – As reported by MLive.com
“Once again, Chrysler's Super Bowl ad won the hearts and minds of football fans, this time with a little help from Clint Eastwood and, of course, Detroit.” – CNNMoney.com
“Clint Eastwood brings the first goosebumps of the night. Can't beat that voice. Can't beat the message about bringing America back in the "second half."”– MSNBC.com
“Chrysler's post-halftime "Motor City is fighting back." Political ad? Clint Eastwood ad? Polar bear ad? Who cares! A great director and actor pulls off the most interesting -- and compelling -- ad of the entire Super Bowl.” – Newsday
“For the second consecutive year, Chrysler made viewers fall silent with a gritty, gut-level ad celebrating Detroit -- and built around an icon not known for shilling for products.” – The Wrap
“Jokes about Eastwood running for president quickly became ubiquitous on Twitter.” – The Wrap
“The commercial talks about recovery, hope for the future and recognition of thehardships we currently face — in a way that no political candidate or sitting President has yet done. The combination of America, nostalgia and hope willalmost bring tears to your eyes…In a word, it was perfect.” – Jalopnik