We blogged earlier about our new 'Make it Count' campaign for Nike. This is the year to step up and Make it Count. To celebrate Nike has launched a campaign which sees top UK athletes make their pledges for the forthcoming year, whilst inspiring people to be part of the movement and make their own pledges under the hashtag #makeitcount. Here's some more stuff.
Above are the print executions.
Here's how they're looking in situ:
If you go into Niketown Oxford Street you can make your own pledge, have your photo taken and turned into a visual in the style of the ads above.
A series of more personal portraits of the athletes capturing them at their most intense moment of training will be featured in an exhibition housed in Nike’s exclusive 1948 space from 18th January. Here are examples of those portraits: