By now, if you live or work in London, you will probably have seen our outdoor campaign launching new Lurpak® Lightest. It’s a hard one to miss. It’s everywhere. On everything. How very exciting.
The rainbow was lovingly constructed by hand (not Photoshop, fact fans) by set designer Nicola Yeoman and her team, and photographed by Dan Tobin-Smith. Built over three days, the structure was five metres deep, chock-a-block full of fresh, healthy produce. Over 60 different types of fresh vegetables, fish, grains, bread and fruit were used. Like logos on rugby pitches that are correct from the viewpoint of the camera, but skewed on the pitches themselves, we (and by that we mean Dan and Nicola) used perspective in a clever way to make a larger set but still keep close enough to the produce in order to enable the viewer to make out the detail.
It was important to us that as little as possible of the food brought in for the shoot went to waste. More than 1.6 tonnes of produce was given away at the end to a brilliant organisation.
FareShare is an award-winning UK charity that fights hunger and food waste in a simple and practical way. They redistribute good food (in-date and good to eat) from the food industry that would otherwise go to waste and get it to people who need it, benefiting vulnerable people and the planet. The charity serves 700 community projects such as hostels, day centres, women’s refuges and community breakfast clubs, providing a vital lifeline for disadvantaged people.
Last year, FareShare was able to provide enough food for 8.6 million meals and 35,500 people a day benefit from the FareShare service. For more information, visit www.fareshare.org.uk
The other night team W+K went off to the bash for the 2011 ANNAs - the awards for the best advertising in UK national newspapers. We were chuffed to pick up the main award of the night: The ANNAs Hall of Fame winner for best press campaign of the year went to our 'tangential thinking' campaign for Honda.This pan-European campaign covers Honda products and innovations across cars, power equipment, bikes and marine and aims to explain how Honda's approach to solving engineering problems leads to innovative solutions. It's all about their belief in 'the power of dreams'.
Judge Gerry Moira said, "In a newspaper full of shiny showroom cars, these ads stand out. OK, they are not burdened with having to sell low APR rates and finance packages but they exploit and explain their brand messaging with great style."
Here are some of the ads in the winning campaign. Well done to the W+K Honda team and to our clients at Honda. Work like this just isn't possible without a great client. We're delighted to have won this one - it's our third time of picking up campaign of the year at the ANNAs in the last few years.
Of London they said, "Cats with thumbs, sexy butter and daring digital make for a creatively standout year." Their verdict on Portland: "The agency follows a stellar creative year with. . . a stellar creative year." Nice.
Forget about resolutions, 2012 is all about starts! As part of our Start of Something Different campaign for NESTEA we have been asking fans to tell us what that something different is that they would like to start. Inspired by the responses, we have been working with Jeremyville to bring these starts to life on our NESTEA Facebook page each day throughout January.
Since the beginning of 2012 we’ve attracted over 25’000 new fans to our page; it seems our NESTEA fans really want to start something in 2012…
Shot by reportage photographer Adam Hinton, the portraits portray the pure exhaustion experienced during their training and the pain these athletes go through to achieve their goals. The show features Mo Farah, Mark Cavendish, Harry Main, Jack Wilshere, Loul Deng, Paula Radcliffe, Perri Shakes-Drayton and Rio Ferdinand. The opening night included a talk from Adam Hinton and Guy Featherstone, one of our Creative Directors on the project, in which they shared stories of the challenges involved in capturing these short-lived moments.
Beside each large-scale print are each athlete's handwritten personal pledges for how each athlete is going to make it count in 2012. To accompany the show, guests were invited to make their own pledge and have their photo taken.
The exhibition will run for the next two weeks, so get down there if you can.
Our former Honda client Simon Thompson was in Detroit for the Motorshow and visited the Honda stand to check out the new Honda NSX (pictured below - drool). He took the picture above to show us that Honda USA were playing our Impossible Dream commercial on the stand. *Proud*.