Some more info, via cool-hunting site If It's Hip, It's Here, on Wieden + Kennedy Portland's 'Back for the Future' campaign with Nike for the Michael J. Fox Parkinson's Disease Foundation, as previously blogged about here.
To raise funds for Michael J. Fox's Foundation for Parkinson's Research, Nike designed 1500 pairs of shoes based on the kicks worn by Fox's character Marty McFly in the original movie, "Back To The Future" to be auctioned off on eBay and at select Niketown stores.
All of the shoes have now been auctioned off, but the two minute film featuring Bill Hader with Christopher Lloyd reprising his role as Dr. Emmett Brown is currently top of the viral charts, with nearly five million views so far.
I love these poster designs for the auction event, by Kate Gibb, Brent Rollins, La Boca and Will Sweeney.
Here's that short film again.
And here's a message from Michael J. Fox.