Exploring the unexpected, interesting, and ever-so-slightly-daft things that people do with their Honda vehicles and engines, the series starts with Philippa, an Oxfordshire farmer who uses her Honda ATV to farm a particularly un-British animal… The alpaca.
You can have a look at the film here:
The TV idents will drive viewers to a mini-documentary and accompanying content on an online campaign hub. A ‘Take Part’ section also offers Honda owners the chance to submit their own stories – the best of which we’ll turn into our final film and idents.
The 90 second film was also Campaign’s ‘Ad Of The Day’ yesterday. Nice.