When it became clear Nike would have two of its biggest football teams in the Champions League final, we knew we needed to do something to celebrate. Rather than show how the two teams differed, playing them off in a classic head-to-head, we decided to show how they were similar. Headlines were written that were true to both teams, and art direction positioned club colours and type face intertwined, evenly matched and joined with tension. The campaign thought, GLORY IS OURS, could be applied to either team, leaving it up to fans to argue who will really be victorious on game day.
Through print, digital outdoor and online media we framed the debate in the lead up to game. And it was fierce, with Facebook postings getting as many as 250 comments in 5 minutes. An AV spot was created showing both teams delivering a manifesto that could equally apply to each other. Tomorrow it will be on TV just before we find out for sure who can claim, ‘GLORY IS OURS’. But if you can't wait that long, you can check it out here:
Subscribe to
feed