We noticed that Wieden + Kennedy shares its initials with the royal couple William and Kate. W+K designer Jo Glover and spatial designer Philip Cooper were moved by this portentous omen to create a celebratory installation in the window of our Hanbury Street office.
They made a spectacular six-foot high wedding cake based on Royal wedding cakes from the past. The cake is now on display, attracting the attention of Shoreditch hipsters, Japanese art students and local residents.
They also built an interactive souvenir postcard maker.
This enables passers-by to make their own royal portrait and upload and share it on our special WKandWK Facebook page.
We hope that our window installation will give Londoners and the 1.1 million visitors expected to the capital for William and Kate's wedding the opportunity to feel a little bit more royal for the day.
The day before the wedding, 28th April, Wieden + Kennedy invites everyone (well, so long as 1.1 million don't turn up) to come to the agency and enjoy one of our delicious royal W+K cupcakes, created by Lily Vanilli ‘The Queen of Cupcakes’ (ES Magazine). We'll be handing them out - FREE!
Not everyone is lucky enough to be one of the 1,900 guests invited to Will and Kate’s big day (they missed me off the list, for example) so we wanted to create a special experience where everyone is welcome. We want our guests to feel like royalty, and to share a piece of our cake. And even if you're not a monarchist, an extra public holiday is worthy of celebrating with cake.
As if that wasn't enough royal wedding-related stuff, the theme is continued in the current exhibition in Wieden + Kennedy's L Gallery.
This gallery is small enough to be located in the reception desk in our offices. The current display consists of some lovely royal wedding souvenirs.