W+K planner Sophie Dollar today presented our project Off-On at the M&S Sustainability Conference at the Queen Elizabeth Conference Centre in Westminster.
Off-On's key objective is to encourage employees to do more good by behaving in a more environmentally responsible way.
Today's annual conference is part of M&S's commitment to corporate social responsibility and is part of 'Plan A' - an initiative the company launched in 2007 which has set out 180 commitments to achieve by 2015. M&S's ultimate goal is to become the world's most sustainable, major retailer.
Sophie presented Off-On as part of the afternoon session: 'How to engage your employees' - and continued to spread the word that a democratic, simple and accessible idea is the key to sustainable behaviour change.