This London Fashion week, we’ve got some exciting news.
On Monday (28th Feb), an exclusive range of gorgeous scarves are being launched through ASOS. It's a fantastic Fairtrade cotton project we've been working on. The Fairtrade Foundation has teamed up with leading designers including Julie Verhoeven, Marios Schwab, Holly Fulton and Hussein Chalayan, for ‘Fairtrade Collective’, to create a range of beautiful scarves made from Fairtrade certified cotton.
The scarves, available from ASOS during Fairtrade Fortnight (28 February – 13 March) and beyond, will be packaged in drawstring bags made from Fairtrade certified cotton using the same fabric and design as the scarf.
‘It's vital to utilise cotton in a modern fashion through strong design,’ says Holly Fulton. ‘Hopefully, projects such as this will encourage that; I certainly look at Fairtrade in a different light now.’
Have a look on the website for the stories behind the scarves and go and purchase on asos.com from Monday. We’ll be wearing ours in a nonchalant fashion, loosely draped around the neck with a casual knot.