Further to our earlier post, the above article has appeared in today's Metro. The story is that W+K London, in partnership with our client the Fairtrade Foundation, has launched a Fairtrade fashion initiative called FAIRTRADE COLLECTIVE, and we’ve got a range of beautiful scarves going on sale on Monday on asos.com
Metro says: "The Collective invites some of fashion's most exciting designers to create jaw-droppingly desirable, digitally printed scarves out of Fairtrade cotton."
It’s a wonderful and exciting project for us as it’s the first time Fairtrade has properly embraced, and been embraced by, the fashion industry.
Holly Fulton, Marios Schwabb, Hussein Chalayan and other leading designers are involved and are championing the use of Fairtrade cotton in ‘proper’ fashion. Find out more at FairtradeCollective.org.uk.
Scarves go on sale on Monday on asos.com.
Faitrade Fortnight is February 28 to March 13.