As a part of the Nokia N8 launch campaign Wieden + Kennedy has created a mobile app that lets you make music anywhere, with anything. We made the app super easy to use, so even people with no musical ability can easily make a track. Loop comes preprogrammed with nine basslines to get amateurs looping with ease, and for the more advanced looper, the BPM and pad sounds can be customised.
Once a loop is made, it can be set as your ringtone, or shared on Facebook via Soundcloud. You can hear some of the loops already shared at loopapp.net The app was created in collaboration with Symsource, who did a great job on the back end. If you have a Nokia N8 or C7, you can download the app for free at Nokia’s Ovi store. Get looping!
Listen to Tony, Kim, Neil and Andy providing vocals in ‘W+K Creative Review Loop’ here.
And to promote the Loop app we decided to create a track in a poodle parlour called, funnily enough, Poodle Loop. The loop was created by musician Warrior One on a Nokia N8, and shot on location in Shanghai, official home of coloured dogs. The film, part demo, part documentary, part music video, was directed by Kim Gehrig of Academy Films. The graphics shown in the film were taken from Loop’s unique interface.
Enjoy - and do download Loop for free if you have a Nokia N8 or C7 at Nokia’s Ovi Store.
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