This Halloween, Gemma Pharo has transformed the L Gallery in W+K's reception into a ‘cosmic cake’ display case suitable for the most psychedelic bakery in town. Inspired by her love of Mexican art and Day of the Dead paraphernalia, she has imagined a colourful collection of cakes including a wrestler's mask, ‘catty four eyes’, medusa’s head and eyeball cupcakes. Having previously studied at Central St Martin’s and Ruskin School of Drawing and Fine Art, Gemma has found the perfect way of fusing her creative talents with her love of baking.
Sadly these tricky treats are specially preserved (and stuffed with newspaper) for display so are unsuitable for human consumption. Luckily for us, Gemma came in on Friday to wish us Happy Halloween along with her real deal, edible psychedelic sponges for us. I must say they were delicious.
Cakes & Crunk are a young business, founded by Gemma and friends, working to turn your wildest fantasies into sugary sponges, designing bespoke cakes for birthdays, parties and celebrations of all kinds. To find out more about Cakes & Crunk and ask Gemma to help you design your perfect cake, take a look here: http://flavors.me/cakesandcrunk#540/flickr