Wieden + Kennedy tops league table of UK digital agencies

Marketing Week's website Pitch has commissioned YouGov to do a survey amongst clients of who are the UK's 'best' digital agencies. Wieden + Kennedy has come top of the league. Here's what they say.

"We’ve used the answers from our digital Agency Reputation Survey to compile a league table of the most-lauded digital ad agencies.

It turns out that this league is topped by an agency with a heritage in classic 30 second TV campaigns. It invented Nike’s brand positioning and has created stand out ads for clients from Old Spice to Honda. The agency UK marketers have rated most highly for its digital advertising is Wieden & Kennedy.

W&K’s storming performance may have been helped by the timing of the survey. It took place during World Cup mania (June to July 2010) and immediately after the Cannes Advertising Festival. Two of W&K’s creations were all the rage online at the time. Nike’s Write the Future World Cup ad became a Youtube hit as did its the Old Spice “the man your man could smell like” execution after the original TV ad scooped this year’s Cannes Film Lions Grand Prix.

It’s a real coup for the agency, especially after a vast personnel investment in positioning itself as an interactive specialist - something 13% of respondents said they were aware of. Its Portland office recently lured Poke founder Iain Tait  to be its global interactive executive creative director, while in London Andy Cameron, a creative director at Benetton’s research centre Fabrica, has joined as the interactive creative director."

Well done, team. I can only apologise personally for the fact that 'senior management' was one of only two categories in the survey where we didn’t come top. Must try harder.