The phrase 'ball of chalk' is apparently cockney rhyming slang for 'walk'. It is also the name of a newspaper put together by Wieden + Kennedy's creative incubator Platform , in conjunction with Newspaper Club.
The 'ball of chalk' paper takes the form of an analogue augmented reality tour round London's East End - our, er, 'manor'. Here's how it works:
You can pick up your free copy of Ball of Chalk from our reception at 16 Hanbury Street, while stocks last.
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