We've just heard from the Winter Games in Vancouver - where a team from W+K Portland are currently working with P&G on a campaign that celebrates 'Olympic Moms'.
As previously blogged about here http://wklondon.typepad.com/welcome_to_optimism/2010/02/wk-launches-thanks-mom-campaign-for-pg-at-olympics.html the campaign champions all the hard work of mothers of Olympic athletes and how much tremendous support they give.
The idea is to start a movement of people taking the time to thank their mums - all around the world. Start by thanking your own!
http://www.thankyoumom.com/index.jspTake the idea and share it - after all - its for the mums....
Here are some of the TV spots that have already broken - more to come as the Games progress:
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