This weekend The Observer is relaunching.
Our campaign to support the relaunch of the oldest Sunday paper in the world breaks with a series of 6 sheets.
During the summer, there was lots of speculation over the future of the Observer, or as the editor, John Mulholland calls it, 'a series of rigorous discussions that looked at the role of a Sunday paper'.
During this time a vocal support group was set up online http://www.standupfortheobserver.org.uk
This site garnered support from sources as diverse as Melvyn Bragg and David Davis. This breadth of support demonstrates exactly why the Observer is such an important and relevant newspaper today.
For our teaser campaign, we felt nothing could demonstrate this better than highlighting some of the quotes from the site. Here's one from Piers Morgan and one from Iain Banks. Both authentic quotes about the paper, written long before we thought about an advertising campaign and both powerful things for a brand to say.
TV launches at the end of this week...
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