We are proud to announce the launch of Wieden + Kennedy's own line of contemporary jewellery,
with a conceptual twist.
Lisa Prince, a planner at W+K who
encounters a lot of data in her day to day job, noticed from sitting in
the (occasional) boring meeting that the way in which data was being presented was becoming
more interesting, and if you squinted your eye a little, even quite beautiful. When Nicholla Longley (an
art director at W+K) also noticed the rising standard of information graphics they decided to launch a
brand that would bring data and beauty together.
The result is PLOT, a brand that
takes interesting data and transforms it into wearable art. Art that
enables the wearer to be informed on a surprising subject, and that gives them a story to tell.
We're always looking for the opportunity to work in new ways that are beyond traditional advertising channels. (For example, this year we designed windows for Selfridges department store, launched a product range, created a promo video for We Have Band, and designed a generative brand identity for the onedotzero festival, which manifested itself into an interactive experience.)
The first PLOT line to launch in
mid-November is a range of necklaces that celebrates the humble
data behind mighty economies: commodity prices. Each piece is lovingly handmade for us by
Hannah Havanna in her London studio.
gold necklace is simply a striking graphic shape. At second glance you can inform the admirer that
it is actually the graph for gold prices from 1979-2009 and that Tiananmen Square caused the peak in
See what we've done here with pencil "leads":
Gold and oil plotted together:
You can check out Plot on Facebook:
As of now, the first release of the wieden + kennedy Plot range will be available in:
Or direct from www.thisisplot.comFor more info see the plot website or brand book.Download Plot Brand Book_RRP