We can now officially confirm that we won the DCSF Young People and Alcohol pitch, which was handled by the COI. After four years on the COI roster we are delighted to finally have a live project! The communications campaign is due to launch early next year and aims to influence the attitudes and behaviour of children, young people and their parents and carers. The DCSF’s aim as set out in the Youth Action Plan is for all young people in England to grow up to have a safe and sensible relationship with alcohol. This campaign will complement existing Department of Health and Home Office alcohol campaigns.
This win is the latest in a pretty good run of pitching success this year:
- Nestea global (pitched and won).
- Visit Wales (retained after repitching in statutory review).
- Arla International (pitched and lost to BBDO. Grrr.)
- Arla Lactofree (pitched and won).
- Fairtrade Foundation (pitched and won).
- Selfridges 100th anniversary window installation (pitched and won against a bunch of designers and artists).
- Onedotzero brand identity design (awarded without a pitch).
Six out of seven pitches successfully converted is a pretty good run.