onedotzero creating the brand identity

As part of the upcoming onedotzero festival, w+k will be revealing the creative journey behind the brand identity at the BFI Southbank on the 10th of September at 7pm. At the event, w+k folk and karsten schmidt the computational designer behind the custom brand identity application will be speaking. 

here's the teaser

For more information and free tickets, go to:

http://www.bfi.org.uk/whatson/bfi_southbank/events/onedotzero_adventures_in_motion/onedotzero_collaborative_identity_presentation

here's the official bumpf on the bfi site:

anatomy of onedotzero festival identity. an in depth exploded view of this years onedotzero festival identity design. a transmedia identity created in a collaborative process with w+k london and karsten schmidt that sought to explore, draw upon and involve the wider onedotzero community, creating an organic and engaging experience. Speakers include Karsten Schmidt.

Make sure you come along - the approach to this brief was unorthodox to say the least!  it'll be an interesting event for everyone from graphic designers, generative artists to data vis junkies. We are looking to release the software so others can take the work and build new and exciting visuals.

Also running alongside the festival, the public can contribute and interact with a 50 metre wide projection on the side of the National Theatre.