Dear Weiden + Kennedy,
I am a 19 year old, entrepreneurial/creative mind. I have between 2-3 groundbreaking business or creative ideas every single day, and to say the least, I do NOT have the capability to even keep track or implement them so; I started a business.
I decided that If I were to ever become successful and impact the world greatly by undertaking huge and "impossible" projects I would need a very balanced, efficient, and productive degree of discipline. Sometimes discipline and creativity/randomness sit on opposite sides of the lunch hall; however, to combine them would I assume be as earth-shattering as balancing the ying and the yang of business.
Behold, my mobile billboard business in Las Vegas, NV. However, I did not have enough money to start it to I decided to sell it first, and with the profits, start it (opposite to the quote "think with your hands, and then talk about it, not in reverse") Well I did it in reverse.
I dressed up in a black and gold suite and tie, drove down to the Forum Shops in Las Vegas, NV (very wealthy shops) and started selling my ideas to the managers, converting them to my corporate sales people, and starting the damning corporate marketing man chase. I thought "wouldn't it be awesome if I had some clout, some pull, to just pitch these ideas,". So out of the few dozen I approached, and followed up over weeks and weeks, I ended up with about 4 hot prospective clients. I mean, one that is looking at buying a marketing package from me for $30,000 U.S. and very, very EXCITED to do so. So I have a feeling my ideas are golden, but I promised myself I would stay here until I make my business, my ad agency, my marketing consulting firm, which I named "Unique and Innovative PRO (Personal Relations Officer)"--a success.
Well what does this have to do with you?
Well I'm a young man, and I "stay stupid, stay foolish (steve jobs)" so I thought I would write this e-mail to someone who has done what I want to do in the advertising/marketing world. I found Weiden + Kennedy from watching everyone of your Nike MVPs videos, and found that you had internships/platform program.
This is what is on my mind:
Nike Factory in the forum shops needs strip advertising; I concepted a Giant Shoe on a platform truck that will drive up and down the strip with a sign in it promoting a weekly event with the local UNLV Basketball team, celebrity, athlete, or locally famous socialite, that would pull customers to Niketown to HAVE FUN. The place is built like a club and it could very well be a sales monster tool, all while the customer is not cheesed by old ad methods.
So To Conclude,
If you were to use me for my ideas and implementation and passion...
If I were to use you as my clout vessel
Your company, Your Ideas, Your advertisements would only progress, and companies that don't keep innovative, fail. (You DO, trust me I've seen your advertising).
I would progress, and become the next YOU, to offer more and more people opportunities to create, and jobs for everyone helping them, and in turn bread for families all over the world.
This is my calling, I am the global entrepreneur.
And I love advertising,
Can We Team Up?
What do YOU propose?
We hired this candidate on the spot.
'Welcome to Optimism' will hereby be reworked to read 'Welcome to the global clout vessel'
Posted by: Theo | June 18, 2009 at 09:40 AM
I can't tell if you're joking.
I mean, he has confidence, enthusiasm and a different point of view.
But he's clearly insane and the ideas he mentioned were plop.
Um...you are joking, aren't you?
Posted by: Ben Kay | June 18, 2009 at 10:53 AM
Why not take a crazy chance?
You are optimists, right?
Posted by: Lubomir | June 18, 2009 at 12:04 PM
Thats the spirit - I got energersized just by reading that. I too can take over the world one billboard at a time - Only in vegas baby!
Posted by: Richard | June 18, 2009 at 12:21 PM
Lesson 1: Paragraphs.
Posted by: james | June 18, 2009 at 12:39 PM
oh man...
if you think he's creative, you are under my league.
Posted by: Crater | June 18, 2009 at 01:40 PM
He had us at, "If you'll be my clout vessel, I can be your long lost global entrepreneur."
Posted by: neil | June 18, 2009 at 04:06 PM
Good luck to you
Posted by: Stan | June 18, 2009 at 05:30 PM
I support the optimism of youth and the passion poured into this letter but taking an internship is not entrepreneurial in action. My advice: take what you can learn then get the f*** out and go back to doing your own thing. Best of luck.
Posted by: John | June 18, 2009 at 10:08 PM
It isn't a good sign when 'Wieden' is misspelled twice.
Posted by: Dan | June 19, 2009 at 11:04 AM
When not doing stunts and other 'one off' pithy ideas he'll become bored, annoying and will leave either by his own accord or in a body bag after a group end his drone. Good luck making any cash out of this kid.
Posted by: Toby | June 19, 2009 at 11:37 AM
Yes, if I could just use the W+K name and a few of my ideas I think I might become somewhat successful as well. Brilliant.
If that doesn't work out, perhaps I'll approach CP+B and offer to help them out.
What an f-ing fail.
Posted by: Fail | June 19, 2009 at 04:25 PM
I'm wasting my time at uni then. I wouldn't have the balls to approach someone like w+k with this. Reading this makes me think either I'm slow and learning needless things or this kid is awesome or w+k aren't as good as I thought... I hope its the second.
Posted by: Stevie | June 19, 2009 at 11:00 PM
surely he can't of got a place on platform just from that...
Posted by: wilbur | June 24, 2009 at 04:45 PM
Let me sum this up:
1. I tried to sell marketing ideas (including a mobile billboard business idea) to Vegas shop owners.
2. I concepted a giant, mobile shoe to promote Niketown.
3. I have balls.
4. I'm 19.
I get why this post pisses people off. Especially those who spent a good many years throwing away a thousand much, much better ideas, just to build a book that gets snubbed by someone at Wieden.
But I think having balls goes a long way here. I think that's the lesson... and the challenge. Most of us think our ideas are better than almost everything out there (and they probably are), but almost none of us are willing to stick our necks out for them.
Posted by: Boobies | July 10, 2009 at 08:32 PM
Well done ... boobies is it? Congrats on getting hired ... can no-one be happy for anyone these days?
Lots of people have ideas, lots of people have lots of ideas but It's about having the right ideas at the right time and that the right person wants to hear. If 'boobies' had of sent this to another agency, then it would have been read by someone different, would they like what he has written? whooooo knows ... the key thing is that 'boobies' is making effort, being creative and is extremely passionate. These are all pluses in my eye!
Posted by: rob | July 11, 2009 at 12:56 PM
Hands up all those who genuinely think w+k gave this bloke a job. Come on, lets see those hands...
I mean, "clout vessel"???
Posted by: Kevin C | July 12, 2009 at 09:57 PM