This date was published in a press release under the name of Cliff
Arnall, at the time a tutor at the Centre for Lifelong Learning, a
Further Education centre attached to Cardiff University. The Guardian reported that the press release was delivered substantially pre-written to a number of academics by PR agency Porter Novelli, who offered them money to put their names to it. The Guardian later printed a statement from Cardiff University
distancing themselves from Arnall, whom they described as a 'corporate whore'.
Dr Arnall says the date was calculated by using many factors, including: weather conditions, debt level (the difference between debt accumulated and our ability to pay), time since Christmas, time since failing our new year’s resolutions, low motivational levels and feeling of a need to take action. Writing about the calculation, The Guardian stated: ... the fact is that Cliff Arnall's equations ... fail even to make mathematical sense on their own terms.
So it would seem that the whole thing is a fabrication of mendacious marketing. And as such we can dismiss it and be as positive as we like here at Welcome to Optimism.
Despite this revelation, at Wieden + Kennedy's palatial East End offices, there has been concern about the whole 'blue monday' thing. David Stevens suggested that if anyone had the ‘Now That’s What I Call Music: Volume 1’ 25th anniversary album we should put it on the in-house radio now. This seemed to many like the perfect soundtrack for a miserable day. None more so, perhaps, than Kevin Chesters, who said:
From memory NTWICM 1 contained "Clouds across the moon" by the Rah Band. This was playing on the school bus at the exact when Tracy Davis dumped me aged 11. I was pretty miserable as I recall. Crying into my Um Bongo.
Have a nice day.