This season finale of our Nokia campaign / drama Somebodyelsesphone.com took place in Paris last week, where our characters' stories came together at an exclusive party held by Nokia and Collette.
The party, staged in an amazing aquarium,
was attended by the stars of the campaign, Anna, Luca, Billy,
Lyle and loads of French hipsters.
And we had the fantastic Gossip playing live (which hopefully didn't upset the fish).
And we had the fantastic Gossip playing live (which hopefully didn't upset the fish).
Fans of
the drama could work out clues, embedded
in the online story, which took them to a series of microsites. When
found, they could enter competitions to win exclusive VIP tickets to the Paris party, joining
the cast in creating the season finale and the last elements to appear on
the site.
The competitions formed part
of each character's story, so fans were asked to apply to
be Luca’s
camera assistant on margeaux-weddings.com...
...a caterer, serving champagne together with Anna on the-catering-company.net...
...or as a model at jamiesmuseofthemonth.com.
...a caterer, serving champagne together with Anna on the-catering-company.net...
...or as a model at jamiesmuseofthemonth.com.
10 super-fans, who had most contributed to the online drama, were also selected by Nokia and flown from all over Europe to attend the party.
You can probably tell from the pics that there were
loads of fancy cocktails and a lot of dancing. It was a great
night.
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